Nice site for Nike Better World, ‘The Journey’ follows athlete Jason Lester on a 102 day journey across America to show Americans Nike’s commitment to making a better world. I like the particularly clean approach to design and layout, and the nice considered usage of fonts. Nice little animations and again another vertical scrolling site, but this is a nicely executed well designed example.
Short movie & site promoting Japanese label United Arrows. I like the site after the film, presented like a credit roll to a film, another scrolling site – but this one is really nicely done, love the little animations for each part as you transition into them. Nice touches of detail such as the motion blur, sounds and so on as you scroll, bucking the current trend to execute this in Javascript this is all Flash based.
Colloboration between Uniqlo and Japanese fashion brand Undercover. Using the visual navigational metaphor of Google maps to allow you to explore and zoom into the various clothes on show in the quirky paintings / photos. Just a nice way of showing fashion in an interesting way, another typically fun and playful site from Uniqlo.
Spring / Summer 2012 collection from Wrangler – wrapped up in a fun microsite. Inviting you to drag and release the characters at key moments in the video – triggering a cool transition between scenes where the character flies through the wall / floor / something. Makes something static relatively interactive, I also like the usage of the ‘edge’ and the position of your mouse to affect the rotation of the screen – nice attention to detail. For something that is essentially a video they have made it fun to play with and explore.
Created by Stinkdigital.
Interesting site for Uniqlo – showing what has been happening in NYC to promote Uniqlo’s presence in NYC. Featuring a large scrollable map full of activity with short videos highlighting what has been happening in the city. You can also see videos of each store and explore a grid of all the videos. Really like the map and the activity it shows, all set in time to a drum like beat, again I like the sit back and watch quality of this kind of thing – it is interesting just to watch. Nice transitions and animation – all in all very cool.
Created by mount inc.
Constantly amazed by the quality and innovation of Uniqlo micro sites. This one for Japan involves a cute 3d scene – your mouse controlling the rotation of the scene. Animated to the music and the scene is brought to life, objects fall using parachutes to the ground and a whole pile of things litter the floor. You scroll through the site as you do the angle of the 3d view changes and it highlights the differing depths of the scene. Lovely parallax effect and real feel of depth and cool animation – fantastic, not sure what the site is all about but the execution is amazing.
Created by DENTSU Inc.
Fun upbeat site promoting Aldo’s A/W 2011 range of footwear. Simple promotion – play 3 short games – i.e. pick a lucky shoe, and if you win all 3 you get a discount and might win ‘shoes for life’. Really simple site, but a lot of fun – brought to life by sound, music, and animation. Nicely put together and designed with a real emphasis on an upbeat and fun look and feel.
Site promoting O’Neill’s Women’s range for a/w 2011. Centred around the concept of ‘illusion’, before seeing the clothing small optical illusions are shown – they didn’t really work for me but hey it’s a fun idea. Nice transitons and look and feel, nice play on the scrolling theme – overall pretty slick and fun to use.
Created by Achtung! and thispagecannotbefound.com.
Site of Gas Jeans latest collection Autumn / Winter 2011. Homepage is a bit of a rip off of yugop’s wonderwall – but the rest is pretty nice. Very simple with nice transitions and burn effects, really like the simplicity of each outfit, with the cool parallax effect on the details just adds some nice movement and interactivity.
Created by THINKINGABOUT.
Yet again another fun and fresh site for Uniqlo. The site encourages people to dress ‘cool’ in Japan’s hot summer and to save on electricity by using air con. Featuring office workers switching their suits to cooler lightweight Uniqlo products – all featured with price – smart and relevant to the current power crisis in Japan. Again, I love the scrolling slideshow effect of the people, when you interact with the thumbnails the people even rotate with the position of your mouse. Set in time to the music and really fun to interact with, I love the way the thumbnail moves around with your mouse, the music, the animation and transitions, another great site for Uniqlo.
Created by Dentsu, & spfdesign Inc.
Yet another cool Uniqlo site promoting their new range of technical outerwear. Featuring videos of people walking and wearing the items demonstrating their key features through animated rain for example, all done in a fun and stylish way. Love the scrolling gallery of features for the particular item – very well thought out. As usual high quality Flash production with a touch of fun and style.
Site promoting Australian merino wool. Nicely made with a fun 3d interface with a large woolen globe with knitting sticks representing the sent in photographs featuring people wearing wool from all over the world. Nice look and feel with a minimal design – fun to play around with.
Created by Circul8.
Really interesting concept for Levi’s using the Google Maps interface to explore a journey made by 3 band members wearing Levi’s. Featuring YouTube videos, photos, and commentary from their trip across the items they are wearing – a nicely abstract idea – with each little stain or nick attributed to a story from the trip. Nice photography and a quite absorbing site, with great illustrations – great fun to explore and use.
Created by BBH Asia Pacific, Avantworks, Kristal Melson, and Ben Sullivan.
Another nice minimal site for Uniqlo to promote their new global flagship store in New York. Featuring NYC residents talking about their city – video, maps, and text. The site nicely scrolls by in typical Japanese fashion, sweet, clean, and smooth. Nice example of displaying a lot of information and making it all entertaining.
Created by Projector.
