Site promoting the Adidas NEO collection with Selena Gomez. Essentially a video clip of her wearing the range – you can click at any time and the video blurs out and you get a cool transition to show which items she is wearing – click through you can then buy the item. Pretty cool transitions and animations, and neat design.
Created by North Kingdom (@NorthKingdom).
Site for Under Armour, sports clothing – another long scrolling site with lots of depth. You scroll through various people doing sports, wearing the clothes and equipment – copy floats on the highest level, background on the lowest – with a line running through the site with images / video scrolling down along with it. Large bold typography really adds to the impact. Nice transitions, cool scrolling effect and animations – all wrapped up in a nice design.
Created by Firstborn (@firstborn_nyc).
Site of Kerber, swedish fashion label. Sleek and minimal design, with large imagery and adaptive layout – elegant concept of large image followed by details for each item, like the rollover state which shows the rear of the item – and the enticing grid of thumbnails at the bottom to see other items in the collection.
Created by Emil Olsson (@emilolsson).
Nice site for the Diesel – Black Gold collection. Explore Diesel’s latest catwalk photos and videos for the range. Love the offset grid of images and cool transition to full view, like the way the image resizes and moves. Really interesting method of navigation which unfolds out across the screen – then is ever present transparent and centred in the screen.
Created by hello monday (@hellomondaycom).
Nice site for Diesel and their ‘5 Pockets’ jean collection for men. Browse the type of jeans from textured, light, and blue – bringing you the range through a vertical scroll layout. Looking at the detail reveals a quasi-3d effect, with the model static but small graphic elements re-acting to your mouse position. Like the transitions from overview to detail view and the interesting layout and cool effects.
Created by ultranoir (@ultranoir) and Viens La (@Viens_la).
Site promoting the Male 2013 Spring / Summer collection of Wrangler Europe. Essentially a really cool interactive gallery of models wearing the clothing line. Featuring semi-surreal scenes where the movement of your cursor controls your perspective and when you click and drag you control the movement of the model – so from rotating, to moving across the screen. The execution is fantastic, love the 3d style perspective which can be influenced by your mouse – really adds to the feeling of depth. Really cool animations and a thick layer of polish…
Japanese site of label Rollin’, described as “Creative director Daisuke Iwashita presents his collection for the label and offers backstage video, accessories gallery, and stockist information”. Not 100% sure about the product but the site is pretty cool. Love the simple, minimal design and the transitions and animation – particularly on the section ‘collection’ – when pressed it scrolls at speed through all of the images. I also like the off-canvas style transition to reveal product info, again all wrapped up in a simple design with cool animation.
Nike MvsW is a Nike+ running competition aimed at pitching men against women in Hong Kong – using their Nike+ data to compare themselves against other people and celebrities. It is all brought together into a minimal data visualisation layout – all in 3d! The graphs are drawn in front of you – you can affect your view by moving your mouse around – quite immersive. Really bold and bright look and feel, (love the login page) great animation and the 3d effect is ultra smooth – great way to bring the concept to life.
Created by pill & pillow (@pillandpillow).
Site promoting Geox’s Amphibiox waterproof shoes – all through a first person tour of downtown Cherrapunjee one of the world’s rainiest places. You can control the tour through your mouse wheel to speed up/slow down the pace, clicking on one of the highlighted people will show you the show they wear – all through a really cool mouse as the camera style position. Really nice transitions between the sections and cool videos showing the various tests the shoes are put through.
Created by SMFB and Stink Digital (@stinkdigital).
Nice site of RVLT clothing. Really nice design brought to life by cool animation and transitions. Love the homepage – dragging will slide off the components and re-arrange the layout when they re-appear, clicking on a section or item brings it in – love the way the text overlaps the image and the info overlay. Nice grid layout – really simple, fresh and clean.
Created by Hello Monday (@hellomondaycom).
Simple campaign site for Eastpak bags. Posing the question ‘when was the last time you did something for the first time?’ and offering suggestions, playing full size video and small interactive experiences like Google street view to explore a mythical place and so on. After a couple of questions the you are prompted to enter a suggestion to go on their ‘experience wall’. Every time you visit the site you get a new set of videos and questions. Nice transitions, design and a bit of simple fun.
Created by Satisfaction.
Site for high European street label ‘ONLY’. Essentially quite a long video catalogue featuring clothes from the label, when you click the video stops and hotspots appear – when you click on of these the item is highlighted. Simple, but the transitions and small details such as nice transitions and animations just life it all a little. Nicely made and a slick experience.
Created by North Kingdom & Uncle Grey.
Fun, bold, and colourful site for Pacific Sunwear of California. Large photography, bold colours, and parallax scrolling (this time vertically), but all combined make a very graphic presence – very simple in it’s execution but works wonderfully. Love the easing on the scroll – which makes such a difference on a site like this – makes for smooth scrolling experience.
Cool site for Lois Jeans marking their 50th Anniversary. Love the parallax vertical scrolling – really adds the feeling of depth and fun, like the faux depth of field look too. Shows ads and videos from their timeline – going back through time. Bit of fun and nice to play with.
Created by Nectarestudio.
