Fun multi-player drawing game, where quick doodles are turned into 3D objects placed into a co-created 3D world. Created for Google’s i/o 2018 in Mountain View as the fun follow up to the Paper planes from the previous i/o. First of all the doodle recognition to a range of objects is great, and love the lively and fresh transformation to the 3D shape. Once created your doodle goes into the co-created world for you to explore in a rich 3D world.
Category Archives: @active_theory
Beautiful experiential site which transports you to the hazy world of Hogwarts. Scroll through the 3D world and discover key moments from the Harry Potter world as you float around iconic locations. Beautifully executed with a nice balance of interactivity, playfulness, and content – it looks amazing with some of the best 3D implementation i’ve seen. Minimal UI and hierarchy allows you to really immersive yourself in the experience.
Love this companion site for Bastille’s new album ‘Wild World’. In a collaboration with Spotify this site maps the cities streaming the album and creates 3D ‘storms’ that represent the activity in those cities. Beautifully executed and playful site, that simply shows a world of activity and movement. Nice idea and fun to play with.
Lovely site for Adult Swim and a collection of singles from 2016. The music triggers a 3D visualisation customised for that tune, love how the background colours transition and the way each visualisation changes. Lovely design and polished interactivity, works great on mobile too, really fun and playful way of exploring a range of music.
Lovely site for those at the 2016 Google I/O, as a way for people to spend some time and interact with the large screens in the intervals. The lovely thing about it is the mechanic and the way it worked on mobile, you would create a plane, place a geo-located stamp, fold it up, rotate your phone to landscape and imitate throwing a plane – the phone would vibrate and a little ‘swoosh’ noise would play. Once launched you could then catch other planes with a net, again moving around your phone like a net to capture a plane, once you caught one – you could again unfold it and add your stamp, and again launch it back out. Such a simple, but beautifully executed & crafted experience, using all the features of your phone to create a truly mobile first experience.
Lovely update to digital agency Active Theory. Nice approach to the homepage – full screen case study video clips cycle through their latest projects. Dive into the work and find a similar setup – screen captures and videos – letting you see the magic. Love the slide out projects menu on the right, fantastic scrolling effect where the mask moves quicker over the underlaying image. The site is full of detail and great interactions, animations, and transitions – love the peeking strips on projects on the project view – the main menu features a cool 3D logo – lots of cool particle rollover effects. Great attention to detail and a fantastic example of a modern, fresh and beautifully executed site.
2015 saw a ‘leap second’ – everyone on earth had an extra second to play with. Android asked people to capture those moments and share with the world. The site itself is really well executed, with a great visual interface that captures the moments and themes of the submissions – with a larger video which combines all these moments into one clip. Love the 3D on this too, from the way the images enlarge and the lovely drag around interface – really works great on mobile too! Full of details and incredibly polished.
Interesting site for sports wear brand Under Armour. Featuring model Gisele Bundchen working out with real time comments posted on social media projected on the walls around her. Love the circular interface element allowing you to jump ahead to various parts of the video. The comments section is executed with finesse – love all the comments bubbles and the way it all transitions in. The whole site is really well crafted with good attention to detail, a slick experience.
Fascinating interactive documentary about the ISEE-3 satellite that has been in orbit since 1978. Featuring a mixture of 3d elements, film, and photography it’s a really nice approach to show the orbit and history of the satellite. There is also a live view, where you can see estimates of where the satellite is today – all shown in 3d. Love the timeline approach and the fascinating way of representing the orbit of the satellite, where it has been all in a 3d model that you can explore – nice mix of media to explain the satellite and it’s history.
Created by Active Theory (@active_theory).