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Through the Dark

By | @google, @RGA | No Comments

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Beautiful experience and collaboration with Google Play Music and Hilltop Hoods. Through The Dark was written by Dan Smith for his son Liam, who was diagnosed with leukaemia at eight years old. The site takes you through an interactive 3D music video – using the scroll mechanic to change the position of your view. On mobile your accelerometer performs same task. Your view transitions between the light and the dark of the world, each view with subtly different perspectives of the same scene, light representing hope and the dark, fear. Love the simple mechanic and the stunning use of 3D to draw you in. Beautiful idea brought to life in a fantastic way.

Created by R/GA Sydney (@RGA).

Site here…