Category Archives: Loose

You are Watching

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Site that generates a never ending film composed of live web camera footage, the soundtrack is also found footage. Really interesting idea – it strikes an interesting note about security and privacy in this modern age. Like the way it mixes video and sounds in an algorithmic way so no two viewings are the same.

Created by Null.

Site here…

Geç Kendini – Nike

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Summer promo site for Nike Women in Turkey. Featuring full screen video with small interactive moments, showcasing the range of summer Nike sportswear and short tips on exercising – I like the hotspots on the products which offer detail on the individual items – which then link through to where you can buy them. Short chapters let you jump around and see the how you might wear different pieces for different sports and circumstances – it also fully responsive and works nicely on smartphone / tablet too. Fresh and a bit of fun nicely done.

Created by -99 (@minus99ds).

Site here…

ctOS – Watch Dogs

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Micro site to promote the new game ‘Watch Dogs’ through a psuedo real site of the city wide security operating system shown in the game. Brought to life through animated info graphics, animation, and transitions. In a similar vein to the Meet Your MX site where a whole world is created around a product or service. Looks good and is a nice use of animation and an interesting approach to promoting a new computer game.

Created by Ignition Creative (@igntn).

Site here…

Design Embraced

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Site of designer & art director Anthony Goodwin. Really minimal and focussed – a carousel of colour coded projects, scrolling down you get into the details for each project. I like the full screen intro to each project, and the full screen visuals – and nice combination of designs on phones and tablet – all in a super minimal way that focusses on the work. Some nice attention to detail – some nice transitions – all in all a nice example of a portfolio.

Created by Anthony Goodwin (@DesignEmbraced).

Site here…

Project Cloverfield

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Project Cloverfield

Having recently seen the movie ‘Cloverfield’, it reminded me of the viral campaign that preceded it last year at some point. I love the idea – even though its all of course manufactured – of the whole enigmatic backstory. I think as humans, well i am, we are drawn into the ‘code of enigma’ that is generated by such marketing techniques. We ‘need’ to know the answer and we hunt down and investigate until we know the answer – well sometimes!

The suite of websites created for the movie is not spectacular – but include the inevitable myspace character pages, a Japanese corporate website, and Flash microsites amongst others. This is the great aspect of interactive work, a web of mystery can be created, sent around, and talked about – you don’t get this to the same extent in print or tv. Other campaigns have also been interesting – I remember a pretty cool NIN trail of websites http://www.securebroadcastinformatics.com/, try and find the hidden login box (also read: this post).

List of known Cloverfield websites:
http://www.1-18-08.com
Example character
http://www.slusho.jp
http://www.tagruato.jp
http://www.tidowave.com
http://www.jamieandteddy.com (password: jllovesth)

know that its all pretty cheesy and tacky and transparent, however I just believe that its a great way of involving your audience and makes it all seem that little more interesting…

Torecale Play

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Torecale Play

Great little website, promoting Japanese cards ‘Torecale’ – cool playing cards that feature great designs. The site is really straight forward and full of great touches – based around 4 card games you play the computer and in tern get to see how cool the cards are. Just really slick and fun.

Created by Makibishi.

Website here…

Be Online B

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Be Online B

Really interesting concept – an interactive music video. Arcade Fire’s ‘Neon Bible’ is shown in such a way, you are taken through the song and can interact with elements of the video. I love the idea and i’m quite amazed that there are not more of these around. Its a great way of involving the audience and keep their attention throughout.

Created by Vincent Morisset.

Website here…

Nike – Melo M4

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Nice slick website, promoting the Nike Jordan Melo M4 basketball trainer! Really smart art direction and great execution. A quasi 3D environment you can pan around the environment and view videos and see the shoe, download stuff and so on. Its a just a great experiential site, involving you and encouraging you to explore the website, really slick – I really like the simple & effective navigation, rollovers, it just so easy to use.

Created by Blast Radius.

Website here…

AUDI R8

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Site promoting the new Audi R8 for the UK market, from the perspective of 12 ‘chapters’ explaining the intricacies of the car. There are some really nice transitions and touches that liven it up a lot, nothing ground breaking just a nice example of a car microsite and an interesting use of navigation.

Developed by Good Technology.

Website here…