House of Orange – Model agency / hair, makeup, and styling agency / photography agency. Nice, simple and effective portfolio of their talent. Really like the way the images build up in different sizes and with a random selection shown each time. Cool transitions with contrast burns and so on.
Created by Random.
The Puma Index, very simple and fun, promoting Puma’s body wear. Linked to the stock exchanges, DOW for USA, DAX for Germany, and ASX for Australia, with each market a different male or female model. The premise is when the stock market goes down the models on show more of the Puma body wear, i.e. they take more clothes off. When the stock market is doing well they wear winter clothes and so on. Really fun and simple, with lots of clever touches, for example, the videos loop and occasionally crop to give the impression there is a lot more footage. They have managed to keep the design so clean and simple, love the touches on the icons and buttons. Overall a really nice site, very clever and nice way to see a range of Puma products, with loads of options to embed, download iPhone app, and so on.
Created by Perfect Fools.
Promotional site of Adidas’ Y3 Fall/Winter collection 2009. Styled in the form of satellite imagery, you can browse the various styles from a top down perspective, clicking on one gives you a video of the style rotating 360 degress. With highlights from the ‘look’ being displayed – also allowing you to zoom in and so on. Love the style and the transitions – heavily pixellated sometimes with distortion, nicely done. Lots of cool transitions and the usual flair from Adidas / Sid Lee.
Created by Sid Lee.
Website promoting Triton’s, Brazilian fashion label, Summer of Secrets website. Inviting you to ‘Discover what lurks in the heart’s of strangers’, by linking to a variety of sites through relevant subjects, shown through a drag and explore panorama of imagery and text snippets. Quite fun and a bit weird, there are some interesting sites they link to and it’s fun to explore the mini sites. Love the animation of the flipping images on the homepage.
Created by grafikonstruct.
Interesting landing page that caught my attention of fashion label Anteprima. The page scrolls across with a mix of photos and videos, an interesting way of showcasing the label’s collection instantly, it is nice enough to just sit and watch the photos & video scroll by. The rest of the site is very straight forward but I loved the landing page, very interesting.
Created by FICC inc.
Another fantastic website from Uniqlo, promoting their 2009 collection. Presented with a full screen video with models walking on a giant cross, wearing Uniqlo clothing, with numbers and markers highlighting the style number following their movements. When you click on a style another video loads with the model walking alone along the giant cross, allowing you to see in detail what they are wearing. Cool music and nicely shot video assets, love the transition from the main video to the individual videos… very cool.
Site of the Fall Winter 2009 collection of Filippa K. Posing the question ‘What inspires you?’, and offering a floating sea of tags, once you click a tag a series of photographs are arranged highlighting the range with some hotspots appearing. In each of the hotspots certain aspects are displayed, i.e. the item, or videos showing the ocean and so on. It is good to see a site showing a personality and a considered style when presenting the range and indeed the label, interesting way of navigating too.
Created by Daytona.
Promotional site of the Bubblewood concept store in Paris. The main focus is on the ‘bubble’ menu which in the centre of the site is the fun element in a bold and typographic based interface. When clicking on a section your view zooms in with typography composing the background, each section different from the next. Nice looking and fun site.
Created by Vertu.
Simple site promoting the NSW Collection Fall 2009 from Nike. Very minimal and focusing on video and photographic details of the clothing. Love the slow motion of the models running and then the transtion between full motion and slow, nice visual effects too. Cool rollovers on the full shot of the items, and nice art direction, with new videos released monthly.
Created by OrdinaryKids and Dual Forces.
Site of clothing shop Daffy’s. Makes use of bold typography and imagery to maximise impact. I like the animation and transitions between sections, feels very fresh and modern.
Created by Freedom + Partners.
Website of the F/W collection from Wrangler of 2009. Very simple site with a nice use of video content to showcase their clothing line. I like the setting of the video shoot in the ‘wild west’ in an abandoned town, it adds a lot of atmosphere – paired with the clean minimal interface and the movie-esque aspect ratio – it gives a nice effect. Nicely built and looks great.
Created by Koka Kaka Entertertainment.
The home of Umbro, English sportswear clothing brand. Very nice, simple, well designed Flash site for the Umbro brand. I like the homepage with its videos and images, which is all visually interesting, and considered layout and typography. They have also included all the latest social media, etc, feeds onto the homepage, i.e. Twitter, Flickr, YouTube and so on. A thoroughly modern, fresh, well considered site – nice!
Created by Rokkan.
Slick site promoting Lands’ End womens swimwear. Some really nice features and attention to detail in this site, all tied together with some colourful visuals. I particularly like the ‘runway’ mode, where you can scroll through all of the swimwear, with nice multi level parallax scrolling, with zooming in and panning – they’ve done a really nice job of it. Lots of cool rollovers and nice typography makes this a fun site use and nice to look at.
Created by RED Interactive Agency.
Yes another Uniqlo microsite, this time promoting the new launch of a Uniqlo store in Paris. Apart from that it’s pretty unclear – apart from general promotion – but this site is very flashy and fun. Currently it’s at 16000 pixels tall, which i’m assuming will grow as new content is added – along with the date scale on the left. Lots of little videos and products on display as you scroll down the huge page – all a bit mental really – but looks great!
