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@DDB_Germany | NICE!

Category Archives: @DDB_Germany

Universal Typeface – BIC

By | @DDB_Germany, @mediamonks | No Comments

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Fantastic site brought to you by BIC pens. Essentially setting out to crowd source a font based on hand writing – from all the contributions on the site for each character. A seemingly complicated task, brought to life in a very simple and easy to understand way – it already has millions of contributions – you can even filter by gender / age / location and so on to see the range of results. It also looks great, I love the way you can see the average character in yellow and can see the different characters in an intuitive and playful way. Really easy to draw your own character, which you can do through your mouse or by connecting your mobile device, again all really made simple for the user. Lovely layout, great fonts, and nice animations and interactions – great piece of work.

Created by DDB Tribal Dusseldorf (@DDB_Germany) and MediaMonks (@mediamonks).

Site here…