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Category Archives: @YRNY

The Vanishing Game

By | @ToolofNA, @YRNY | No Comments

v3
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Interesting approach for Land Rover USA, an interactive story written by author William Boyd. Featuring a montage of audio and visuals, telling the story of a man in his 30s given a mysterious chance job to drive a Land Rover to Scotland. Some nice basic interactivity and nicely put together to provide a compelling story – relying on the audience’s captivation the story is divided into 8 parts. A bold approach to interactive storytelling which works nicely.

Created by Y&R New York (@YRNY) and Tool (@ToolofNA).

Site here…