Refresh of the Fornasetti homepage – Italian design house from Milan. Featuring motifs from their products floating around a 3D space in varying scenes. Fun, playful interactivity and it looks great – nice intro to the site with no clear purpose other than being cool.
Category Archives: @cartelle
Site promoting G-Star RAW’s elwood jeans range. Nice ‘3d’ carousel – where you drag left to right to transition to different scenes showing features of the jeans. Scroll down into the lookbook to see more details and photos, nice masking transitions and bold bright typography. It looks great – nicely designed and nice execution.
Site promoting the latest ‘campaign’ from denim label G-Star RAW. Featuring a carousel of looks constructing and de-constructing – love the way the typography builds up, and in the background the different layers of glass rotating and moving. Some nice sections such as the look book – again like the way on rollover you can cycle through some different angles. Nice clean / minimal interface, and monotone style.