Spring / Summer 2012 collection from Wrangler – wrapped up in a fun microsite. Inviting you to drag and release the characters at key moments in the video – triggering a cool transition between scenes where the character flies through the wall / floor / something. Makes something static relatively interactive, I also like the usage of the ‘edge’ and the position of your mouse to affect the rotation of the screen – nice attention to detail. For something that is essentially a video they have made it fun to play with and explore.
Created by Stinkdigital.