Portfolio of Swedish agency Soft. Another 3d portfolio, but this one is also pretty cool, with a good parallax and feeling of depth, with elemtents of the design on different layers, and the mouse controlling your viewing angle. Nicely designed and good attention to detail which livens up the archetypal ‘portfolio’ site, pretty cool…
Site promoting Coca Cola and their social and environmental work in South & Latin America. Really nice, clean, simple site featuring a showcase of projects Coke have been involved with. Featuring a 3d interface, each category has little cards which float around forming a shape, i.e. a coke bottle, a globe and so on. Really slick, smooth 3d interface, well designed buttons and loads of attention to detail.
Created by Gringo.
Site promoting a re-release of Pearl Jam’s album 10. Featuring a 3d puzzle game, where you have to drag the blocks into the correct place to unlock tracks to listen to. I like the polish of the 3d element, nice lighting and interesting way of interaction, grabbing the blocks and dragging them around, dragging your view around, it all feels quite intuitive.
Created by Freedom & Partners.
Very slick site promoting K Swiss products, asking the questions ‘who wears K Swiss now?’. With 14 celebrities each with short video clips and photos, talking about their lives, similar in format to the recent Nike site featured on this blog. What I like is the production value, nicely shot videos and photos, all in b&w, very slick interaction, and more 3d interfaces! Nice depth perception and depth of field effects on the gallery of the celebrities and their photographs. Nice design and interface, great animation and interactivity which all helps to bring it alive, particularly like the way the camera moves around the scene and the great design.
Created by Perfect Fools.
Site promoting Honda’s Internavi GPS system. One part of the site visualises the ‘neuron road’ concept, whereby the car fitted with the Internavi system constantly communicates GPS coordinates, showing a simple animated map of various Japanese city roads, which you can pan around and zoom in / out of. Another really nice feature is a time lapse drive of a coastal road to illustrate the fact the Internavi system has a ‘scenic route’ mode which searches for the most scenic roads for you. Again I dig the simplicity of the Japanese style, it seems for like an inspired ‘art’ project than a promotional site, but pretty cool visualisations. Lots of nice interactions and attention to detail, you can also download the screensaver for each…
Created by Dentsu, Semitransparent, Metaphor, and Shipoo.
New portfolio site of agency Freedom & Partners. Going for the 3D interface design, Freedom have created a very minimal, well crafted portfolio site, highlighting their work in an innovative way. With information presented on the various axis, you can view 3d animations and videos of their work, along with the standard text desciptions, whereby you move your view around by clicking and dragging to see all parts of a project. There is also a non-3d version, which ironically I found harder to use, it’s quite a daring approach to take for an agency portfolio, as the interface is a little clunky and fiddly. Aside from that it’s great to see a different approach, with an original approach to interface design, pretty cool…
Interesting new site of Armani Jeans. Presented in a very cool way – from a first person perspective, you are given a 360 degree view as you run around with models wearing Armani Jeans clothing, with the action stopping at intervals so you can view the products and view the catalogue and so on. What I like is the way the ‘video’ is presented with you being able to look around as your view and the actors move through the environment. It’s a very simple site with an interesting way to show the product line ‘in situ’, with a very cool interface, very clever.
Created by Saatchi & Saatchi Rome.
Nice site, promoting the Okinawa Churaumi Aquarium in Japan. Simply using videos from YouTube that feature videos made at the aquarium, made special by forming the shape of a ‘shark’, which swims gracefully through the ocean. Lovely music and sound, the interface is minimal and typically Japanese, all combined it gives a nice feeling! The combination of a fluid moving ocean creature composed of YouTube videos is quite mesmerising, and gives a positive feeling that is amplified when you see the videos of people amazed by the animals they are filming. As it uses tags from YouTube the content of the videos stays fresh. Really pretty damn cool…
Created by Asahi Advertising.
Damn cool website promoting the Nike Air Jordan 2009 shoe. 3D interface showing videos of Nike athletes and the shoe, you click and drag to pan the camera through the 3d scene, with nice lighting and visuals. I like the way by clicking a video moves the camera to the correct position, also love the camera panning on click and drag. Nicely polished, nice icons, VERY clean and simple, love the progression and lack of patronising the audience. So simple and clean, really appreciate the interface, very cool…
Cool site from Hyper Island with the idea to send messages you submit into space via the Swedish Space Corporation, essentially to promote Hyper Island and it’s Interactive Art Director students. Nice 3D interface with messages floating around from users, you pan around the environment, cool background music, nice layout and design. Like the way the camera moves around with the mouse. Simple, clean, looks cool…
Developed by Kristofer Forsell.
Interesting navigation for the site of JVST an agency based in California. I like the transitions between the sections, lots of floating 3d planes and objects – but it all seems a bit, well unfinished maybe? It was created by one of the old masters, Joshua Davis, who did the groundbreaking Praystation, and makes incredible digital paintings. Was he restricted? Were things changed? How much input did he have? You would think that such a name would bring greatness. It’s a shame as the navigation transitions are nice, but on the whole it doesn’t really work… a lesson to be learned here maybe…
Created by Joshua Davis.
Site of Sims snowboards. Pretty interesting navigation and layout for a product website; parallax scrolling and rotation, zooming around items and info. All makes for a nice sense of depth with cool animation and interaction. Quite experimental menus that take a while to get the hang of, it’s always great to see new things and ways of navigation. Love it…
Created by FL2.
Following the theory of ‘6 degrees of separation’, Australian beer Tooheys have launched a competition for people to meet their hero, via their idea of ‘6 beers of separation’. You can view the many submitted videos from potential winners, and explore the site, all in 3D. There are some really nice touches, and attention to detail, particularly the interface and navigation whereby you float around a 3D space, where you can also interact with the videos that are suspended by string and bounce around. Looks pretty good too!
Created by Holler Sydney.
Momoko Golf Lab, a promotional site for Sony Japan. Providing you with multi angle videos, hi-speed camera footage and so on, all featuring golf. What I like about this site is the interface and the use of 3D for an immersive experience. You rotate around a 3D scene, with videos mapped onto planes and cubes, all a bit surreal and ‘techy’ but it looks pretty cool.
Created by Archetyp, Frontage, TYO Interactive Design Inc., and kirameki
