Very slick site promoting K Swiss products, asking the questions ‘who wears K Swiss now?’. With 14 celebrities each with short video clips and photos, talking about their lives, similar in format to the recent Nike site featured on this blog. What I like is the production value, nicely shot videos and photos, all in b&w, very slick interaction, and more 3d interfaces! Nice depth perception and depth of field effects on the gallery of the celebrities and their photographs. Nice design and interface, great animation and interactivity which all helps to bring it alive, particularly like the way the camera moves around the scene and the great design.
Created by Perfect Fools.