The Puma Index, very simple and fun, promoting Puma’s body wear. Linked to the stock exchanges, DOW for USA, DAX for Germany, and ASX for Australia, with each market a different male or female model. The premise is when the stock market goes down the models on show more of the Puma body wear, i.e. they take more clothes off. When the stock market is doing well they wear winter clothes and so on. Really fun and simple, with lots of clever touches, for example, the videos loop and occasionally crop to give the impression there is a lot more footage. They have managed to keep the design so clean and simple, love the touches on the icons and buttons. Overall a really nice site, very clever and nice way to see a range of Puma products, with loads of options to embed, download iPhone app, and so on.
Created by Perfect Fools.