Setting Cadillac’s ATS car in different locations all of the world showing the car tackle things such as hand carved tunnels in China or the rough landscapes of Chile. The interface is lovely, really slick with clear distinctions between content and nice transitions. Another vertical parallax scrolling site – but a really good one – full of intelligent scrolling and carousels. What I like is the animation and transitions particularly, all coupled with large full screen images and great assets.
Brazilian site for the new Citroen DS3. Very slick Flash site full of transitions, effects, and nice animations – also looks amazing – nice to see a really slick looking car site again. You can customise a DS3 – basically colour, graphics and so on – I like the transitions between the sections too. Nice full screen video and so on – pretty cool stuff – love the art direction too…
Created by Rumba.
Site for Honda supporting launch of the new Civic. A play on Google’s street view, except for exploring the streets you explore ‘off the grid’ locations – such as canyons, underwater art galleries, and so on. All filmed from a 360 degree camera system walking – you can click and drag to change your view as the scene unfolds – very cool. The scenes are magical and sound, music, and voiceover all adds to the ambience, really nice.
Created by Wieden + Kennedy London.
Site for Honda Japan featuring info graphics and data about road journeys in Japan. These are all visualised using coloured dots and smoothly animated and shown like a slideshow. Information such as current traffic and weather conditions is shown all in an informative and interesting way. Love the way the dots all move around to form the visuals. Minimal layout and look and feel but the animations and slideshow are really nice, great way of showing information in an dynamic and visually interesting way.
A simple micro site giving people the chance to explore the new Nissan JUKE. Using the latest Flash 11 hardware accelerated 3D effects, you are presented with a detailed 3d model of the car – placed in a neutral setting you can walk around the car, change colour, get in and out of the car – all from first person perspective. Very simple and fun, I love the way the colour of the car changes and the simplicity of interaction with the car and the environment – dragging the doors open and sitting inside the car – all incredibly immersive. Very well executed, the 3d is fast and smooth and the site is polished – very very cool.
Created by Digitas.
Really nice and fun site for Volkswagen’s beetle in Japan. Simple premise – people customising the colour and pattern of the car – all shown in a dynamic and scrolling slideshow manner. You can create your own of course, this is also nicely done and very simple. Really smooth and fast animations and transitions, nicely made and typically Japanese styling bit of an old school concept though but fun nonetheless.
Great interactive short film promoting the new Range Rover Evoque. You control ‘Henry’ with basic choices – i.e. choosing a cafe for breakfast, picking a girl’s nail polish, deciding to help a girl to her apartment with bags. These decisions mount up and create humourous outcomes, getting kidnapped, dodging grandma’s bullets. Love the simplicity, but instead of simply clicking in a direction you drag Henry to the direction you want – simple but it really works nicely. Each scenario is unexpected and funny – and very engaging – you want to play again and again. The choices you make create a customised version of the Range Rover Evoque, even the way this is presented is funny – taking hints from the path you took – really simple and effective. Really nicely made and realised example of car customiser – using humour, high quality video and interactivity to create an engaging experience.
Created by the Brooklyn Brothers & less rain.
Beautiful site promoting Nissan’s ideas of a zero emissions future. Featuring an interactive 3d world full of cute characters featuring interactive demos of how renewable energy can be used, all through the control of a small plug like character – you explore the world as you wish. Very similar to the stunning ‘Ecodazoo’, it is in fact directed by the same guy ROKIX. I love the way you control the main character and the 3d world is beautifully realised as are the characters. Incredible attention to detail and amazingly crafted and fun to use – all in all amazing.
Site promoting Porsche in America, by telling owner’s stories. Really nicely made wall of images make up a photo mosaic of Porsche images – it all scrolls in a nice 3D way, highlighting the thumbnail of the owner’s story. Nicely made…
Created by Cramer-Krasselt and StruckAxiom.
Slick site promoting the Lexus ES 350 in Russia. In keeping with the previous Lexus Russian sites, they are incredibly well realised, slick, and well designed. Simply an interactive catalogue, but full of nicely crafted 3d fly throughs and sequences, nice animations and transitions.
Created by Brand Studios.
Simple & slick branding site from Mercedes Benz USA. Featuring an array of videos and images wrapped around a smart 3d interface. I really like the 3d menu system that is very modern and sleek but remaining easy and fun to use. Some nice content here too, all with a thick layer of polish.
Website for the Toyota Prius for the Russian market. Really nice motion graphics and videos to introduce features of the car – followed by nicely designed info screens highlighting the specifics. Loads of really cool animations and a massive attention to detail – really like the way the car appears in the info screens and the sleek well considered design. Sound design is also great, all in all a pleasure to use and a very informative, fun consumer site.
Created by BrandStudio.
Simple, fun, and engaging site for the new Skoda Yeti. Incredibly simple idea, the car drives through a series of videos in various environments – cities, countryside, beaches, and so on. This all gives the impression of the car driving through one seamless scene – where the car is always centred in the screen, occasionally it stops to highlight some product info – where you can also find out more if you want. The beauty, for me, is in its simplicity – and the fact it is just fun! The way the videos work is great and overall it feels quite polished and all well thought out. Love it!
Created by Change Connections.
Site showcasing SAAB, it’s history and philosophy, with the aim to show the audience SAAB’s perspective. Nicely designed and produced beautifully this simple site has several small interactive experiences highlighting certain features of the car. I really appreciate the minimal design, well considered layout, with fantastic assets and playful interactivity, one of the best examples of the ‘desktop’ interface I have seen – great attention to detail.
Created by Acne Digital.
