Site promoting the new Ford Edge. Nice looking site with lots of animations, transitions, and so on, bit of a weird one, I guess because it is mainly for the Brazilian market the copy does not translate across so well. Nothing ground breaking, but interesting and varied animations, attention to detail and lots of movement, all making it visually ‘exciting’.
Created by JWT Brazil.
Site promoting Honda’s Internavi GPS system. One part of the site visualises the ‘neuron road’ concept, whereby the car fitted with the Internavi system constantly communicates GPS coordinates, showing a simple animated map of various Japanese city roads, which you can pan around and zoom in / out of. Another really nice feature is a time lapse drive of a coastal road to illustrate the fact the Internavi system has a ‘scenic route’ mode which searches for the most scenic roads for you. Again I dig the simplicity of the Japanese style, it seems for like an inspired ‘art’ project than a promotional site, but pretty cool visualisations. Lots of nice interactions and attention to detail, you can also download the screensaver for each…
Created by Dentsu, Semitransparent, Metaphor, and Shipoo.
Really nice site for the new Hyundai Genesis Coupe. Very slick, simple site that features multi angle videos showing the car being driven at high speed around a race track. You can add and remove cameras to the interface to see the action unfold, even with driver’s commentary, you can also enlarge any view. Really nice sound track of the car’s engine, with some subtle hints of music in other sections. Nice twist on the 360 degree video of the car, with it doing a donut! The main features highlighted whilst tracking the car, pretty cool. There is also a subsection of the site where you can edit your own video using clips from the shoot, all in a mock Premier Pro interface, very full on, can imagine it took a long time to code! Extremely detailed online editing tool! Lots of polish and attention to detail, from the preloader to the rollovers, very very cool…
Created by grupo w, and Goody Silverstein.
Fantastic site promoting the Honda FIT. Very cool interface, with a the car centre stage, you click and drag the car around and the thumbnails which float around the car in 3D space move so you can select them. Each section features something different, some with little games or images, each highlighting different features of the car. It’s a really fun colourful site, with a really nice use of 3D – which is followed through to the information sections – which is actually quite good fun. I like that you have to explore to get to the various sections – as they are fun you want to see most of them. Love the floating thumbnails and the great feeling of depth in the site, awesome.
Created by Grip Limited.
Incredible Flash 3d particle execution promoting Audi and their efficiency. A series of mesh like structures make up various shapes to visually represent a 3d model, which you can interact with and move around, i.e. when you click on ‘engines’ the dots form up a model engine. Presented in a very simple black and white minimal interface the particles are well presented. Looks a lot like scatter radar, and similar to the 3d interactive Radiohead video. I have been loving the boundaries Audi and their digital agencies are breaking with their creative work, inspirational and bold. Very nice…
Created by Neue Digitale.
Great website for the new Ford Ka in Brazil. Based on the concept that you are tiny – you select an insect character to begin the story – so you can explore the features of a car from a new, small perspective. The site is navigated horizontally scrolling through a tapestry of surreal artwork showing the features of the car. There are lots of little interactive and animated elements encouraging you to explore the various sections and thus discovering the features of the car. I really like the attention to detail but also the style of the artwork, slightly bleached and surreal, it looks fantastic. A really interesting way of providing a unique user experience promoting a car – much more interesting than the usual car sites.
Made by JWT Brazil.
Russian website for the Lexus RX 350. Working on the premise of not clicking, you interact with all sections of the site just by mousing over elements of the site. Initially a bit clunky but you get used to it, but it is an interesting approach that works well. The site looks great, with loads of really effective transitions and animations, and many nice touches. Some sections are done in a quasi 3D paralax style which, again, looks great and works well – nice site.
Made by Brand Studio.
Another great Japanese website, this time promoting the Smart car in Japan. In 3d you can design and drive your own Smart car, the great thing about the driving part is the way it is thought out. Presented in a ‘join the dots’ fashion, you drive your car from point to point, when completed the camera zooms out to reveal the picture you have just made, you can then download it or try again. There are several puzzles to complete and you get points to unlock design parts for your car. This is all set in a fun, easy to use look and feel, just a fun well thought out and executed site. Similar in many ways to the Red Bull Flightlab.
Created by CMD9.
Another great Papervision site, this time promoting the Audi RS 6. Well, Papervision again used for great effect, this site shows how you can convert nice concepts into reality. The individual boxes react to the soundtrack and also act as a mask for a video. They also move along paths in 3d space to make up the interface, all very slick. Really like the attention to detail regarding the overall almost cinematic experience.
From the same guys who brought us ‘Rhythm Of Lines’, Good Technology.
Site promoting the new Audi R8 for the UK market, from the perspective of 12 ‘chapters’ explaining the intricacies of the car. There are some really nice transitions and touches that liven it up a lot, nothing ground breaking just a nice example of a car microsite and an interesting use of navigation.
Developed by Good Technology.
Slick website promoting Honda’s new car ‘Elysion’ in Japan. Showing a series of photos taken every hour for 24 hours a day, all week, from the viewpoint of owning the car. It’s strength is the way it shows the photos – it is fun to navigate and use. The images zoom up to the full screen size, and I like the way they have restricted the user’s control of the size of the page, so they can’t resize the page once opened in fullscreen – always a bane for Flash designers!
Created by Simon Inc in Japan, make sure you view the ‘full screen’ mode.
Based on ‘Lines’ ad promoting the new Audi A5, you make your own ‘Rhythm of Lines’. That is draw lines in a 3D space using the keyboard and mouse – it kinda works like flying through an empty 3D space. You end up with a very organic flow of coloured lines, once you get used to it you can get some nice results.
Created using Papervision and a customised line drawing script, made by Good Technology. Nice site – I like the kind of ethereal direction and lack of advertising – its quite involving and making your own design is enjoyable its a good way of promoting a concept online that ties in nicely with the ATL ad.
