Nice idea for Muji, every day a product from their catalogue is highlighted in the style and layout of a calendar. The highlighted products feature videos and information with future items greyed out to be revealed on a certain day. Really simple idea, much better than creating a standard list or ‘normal’ product listing, even creating anticipation to visit again to find out more about things that caught your eye! Each item even has a click through to the item in the online store, so the process is complete. Explained simply by tha: “A promotional website for Mujirushi Ryouhin (MUJI). The website features a calendar interface of videos showing one MUJI product a day. By showcasing the products in small instructional videos, the website cuts across languages and is aimed for a worldwide audience.”.
It also looks great and as you can expect from it’s Japanese creators – a great layout and a well executed Flash site, nice and minimal with lots of good polish and animation. Created by one of my favourites tha ltd.