Perrier’s epic narrative ‘Secret Place’ – an immersive interactive film, where you choose your perspective featuring 60 people – you then see the story unfold through their eyes. The idea is to find the ‘secret bottle’ to enter a draw to win a holiday. There are lots of different scenarios from cutting a ladies dress off to reveal clues, to a game of poker, to flirting bar men – all with a sexy / weird twist. It is a lot of fun to explore the various story lines and characters – with their being a time limit to find the bottle it encourages you to replay time and time again. Great production value, and art direction – it apparently took Ogilvy Paris 18 months to create all the different scenes and characters. Also really like the summary of the characters and the journey you took through the site – again it makes you want to explore again and again.