I Will What I Want

By April 6, 2015 @active_theory No Comments

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Interesting site for sports wear brand Under Armour. Featuring model Gisele Bundchen working out with real time comments posted on social media projected on the walls around her. Love the circular interface element allowing you to jump ahead to various parts of the video. The comments section is executed with finesse – love all the comments bubbles and the way it all transitions in. The whole site is really well crafted with good attention to detail, a slick experience.

Created by Droga5 (@droga5) and Active Theory (@active_theory).

Site here…