Pretty interesting site promoting the sponsorship of X Factor & TalkTalk – a phone/broadband company, in the UK. Using the idea of light drawing/graffiti this site invites the audience to record their own light drawing via webcam and save to the site. The best clips will be shown during the commercial breaks of X Factor. It’s a pretty cool concept – the nice part is the website which enables all of this. Nicely designed with a pretty cool interface – it’s nice to just watch the videos on the site as they all refresh automatically so it’s fun enough just to sit back and watch some roll by.
Created by B-Reel.