Daily Archives: July 16, 2008

Dry In Motion – UNIQLO

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Dry In Motion

Another nice campaign site from Uniqlo. A series of slow motion videos with people dancing and moving, shown from various angles, play for short periods of time and change position on the site over time. There is a simple menu with links to the clothing, and thats it! I like the way the videos are in circles and the progress is displayed around this circle. Another nice minimal approach, nicely done, and strangely compelling to watch.

Website here…