Wow, another amazing Japanese website for Uniqlo – the presentation of opinions of 343 customers to a bra Uniqlo make! The work created for Uniqlo has been consistently amazing, always technically brilliant backed up with a nice concept. This is another example of that, instead of producing something simple & boring, something that is essentially about a survey, a fantastic 3d representation of opinions has been created. Floating through the opinions the way the data is presented is constantly flowing from one state to another, making new 3d shapes, and morphing colours. I really like the crisp presentation coupled with the smooth transitions and fast performance of the site. Technically proficient and well executed to present a really enjoyable user experience.
I have long been a fan of Japanese web design and its really good to see so many amazing sites appearing. The mix of music, technical excellence, and simple layouts provide the fun, colourful, and enjoyable approach that is often common place in Japanese designs. So often the more imaginative, conceptual side of web design is ignored for the slicker, polished look and feel, it is so refreshing to see a different viewpoint.
Created by Simone Inc.
