Site to raise awareness and funds for Alzheimer’s disease. The idea is a landscape of memories that you can explore – represented by an undulating sea of twinkling lights. The execution is fantastic, really slick and filmic – from the grain, the transitions and camera views to the letterbox viewport. The premise is that if people stop submitting memories to the site – it will disappear, which I guess will inevitably happen, again tying back into Alzheimer’s.
Created by Werkstatt Paris (@WerkstattParis).