Site promoting REI an outdoor clothing specialist, through an online gallery documenting all 1440 minutes in the day with a photo! The main interface is a grid based layout to explore each minute, nice large photography and slick animation. The time is based on when the photo was taken – I love the way you pick a time – dragging the hands of clock around – it all feels very intuitive and slick. Loads of nice little details and works responsively down to mobile too – all in all great site that looks good and has lots of cool animation and transitions.
Created by Resn (@resn_has_no_i) and BBDO Atlanta (@bbdoatl).