Really interesting concept for Levi’s using the Google Maps interface to explore a journey made by 3 band members wearing Levi’s. Featuring YouTube videos, photos, and commentary from their trip across the items they are wearing – a nicely abstract idea – with each little stain or nick attributed to a story from the trip. Nice photography and a quite absorbing site, with great illustrations – great fun to explore and use.
Created by BBH Asia Pacific, Avantworks, Kristal Melson, and Ben Sullivan.