Levi’s Roadwear

By August 24, 2011 WEBSITES No Comments

Really interesting concept for Levi’s using the Google Maps interface to explore a journey made by 3 band members wearing Levi’s. Featuring YouTube videos, photos, and commentary from their trip across the items they are wearing – a nicely abstract idea – with each little stain or nick attributed to a story from the trip. Nice photography and a quite absorbing site, with great illustrations – great fun to explore and use.

Created by BBH Asia Pacific, Avantworks, Kristal Melson, and Ben Sullivan.

Site here…

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