Daily Archives: August 29, 2011

Being Henry

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Great interactive short film promoting the new Range Rover Evoque. You control ‘Henry’ with basic choices – i.e. choosing a cafe for breakfast, picking a girl’s nail polish, deciding to help a girl to her apartment with bags. These decisions mount up and create humourous outcomes, getting kidnapped, dodging grandma’s bullets. Love the simplicity, but instead of simply clicking in a direction you drag Henry to the direction you want – simple but it really works nicely. Each scenario is unexpected and funny – and very engaging – you want to play again and again. The choices you make create a customised version of the Range Rover Evoque, even the way this is presented is funny – taking hints from the path you took – really simple and effective. Really nicely made and realised example of car customiser – using humour, high quality video and interactivity to create an engaging experience.

Created by the Brooklyn Brothersless rain.

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