Very simple site promoting NIKEiD and it’s ‘blazer’ shoe in Japan. A short manga style film featuring characters who fly around and colour in a blank city – of course wearing the shoe in question – you are then presented with a blank shoe. By clicking on the different sections of the shoe you can create your own version of the shoe which when complete then colours in the city with your selected pallette. You can then click through to NIKEiD website where your creation can then be bought! I really like the simplicity of it all, the cool animation and most of all it’s fun…