weird

Welcome to the Bathtub

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Site promoting the film ‘Beasts of the Southern Wild’, showing short clips of viewpoints from a character from the film and streaming latest tweets about the film. Beautifully simple, lovely full screen video and transitions, fun innovative menu a more exploratory site experience – really well crafted filmic site.

Created by WatsonDG.

Site here…

Castor

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Fun site for Castor Design a Canadian design firm. Love the high res image of shelf’s that you have to zoom in/out of – akin to Google Maps. Clean crisp design and interactivity – nice little touches and animations bring an element of playfulness to the site, lots of hidden content. Smooth animation and transitions – all good.

Created by TAXI.

Site here…

Check-in Chance – Uniqlo

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Constantly amazed by the quality and innovation of Uniqlo micro sites. This one for Japan involves a cute 3d scene – your mouse controlling the rotation of the scene. Animated to the music and the scene is brought to life, objects fall using parachutes to the ground and a whole pile of things litter the floor. You scroll through the site as you do the angle of the 3d view changes and it highlights the differing depths of the scene. Lovely parallax effect and real feel of depth and cool animation – fantastic, not sure what the site is all about but the execution is amazing.

Created by DENTSU Inc.

Site here…

Domino’s – Moon Project

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Strange project for Domino’s Japan – to place a Domino’s branch on the moon. Very tongue in cheek – nicely made site complete with look and feel & ambience as if from a space station. Not sure what it is all about but the site is fun and promises more content soon.

Site here…

Martha Marcy May Marlene

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The official site for Fox Searchlight’s new film Martha Marcy May Marlene. Finally a recent film release that has an experiential site – sounds, 3d planes, strange video – all nicely put together to create a fun to explore site. A portrait of the main character is exploded into 3d images which merge together to create words and video clips from the film. Well made and imagined, I really like the way videos are presented and the way the 3d images move around to create words – really nice.

Site here…

Levi’s Roadwear

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Really interesting concept for Levi’s using the Google Maps interface to explore a journey made by 3 band members wearing Levi’s. Featuring YouTube videos, photos, and commentary from their trip across the items they are wearing – a nicely abstract idea – with each little stain or nick attributed to a story from the trip. Nice photography and a quite absorbing site, with great illustrations – great fun to explore and use.

Created by BBH Asia Pacific, Avantworks, Kristal Melson, and Ben Sullivan.

Site here…

Shotter

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Loosely promoting Adidas Skin Protection, the site is essentially a football game utilising Twitter. The more followers you have the more powerful you are – you can play other Twitter users or the computer. Really simple game using the spacebar to build up power. Really mad art direction akin to an arthouse animation film with crazy animation and sinister sound fx. They have made something quite simple into something fascinating simply through the mad execution!

Created by HAKUHODO, mount inc, iret, and ARMZ inc.

Site here…

ROME – 3 Dreams of Black

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Groundbreaking site promoting Danger Mouse and Daniele Luppi’s new album ROME, an interactive 3d music video. This is the future of immersive web technologies, lately several sites have used WebGL to power 3d web based experiences – so far this is the best and most creative use I have seen. Directed by the talented Chris Milk, who previously also worked on the ‘The Wilderness Downtown’ project, amongst others. In joint conjunction with Google to also promote the Chrome browser – it works best in Chrome – sadly not at all in some browsers.

Mixing drawn scenes, video, music and 3d elements – it is one of the most immersive cinematic sites I have ever seen. You control your perspective in each scene, viewing through the eyes of the main character. In several scenes such as driving through the crumbling city, where you point your mouse 3d animated objects come flying out of the walls. It is not just the execution but the entire idea and the scenes, music, everything really – it is quite beautifully realised. There is even a section where you can add your own created objects into one of the scenes, so it is constantly evolving – the detail and thought into this all is truly staggering.

It reminds me of the days of the internet when people were making sites for the sheer interactive experience of it all, to push the boundaries and try new things that have yet to be seen. In some ways it reminds me of the also groundbreaking site of the film, ‘Requiem for a Dream’. This is truly inspiring unforgettable experience, coupled with fast, smooth, ground breaking technology this is a landmark website.

Crafted by Google Creative Lab, Chris Milk, North Kingdon, radical.media, and Mirada.

Site here…

Mirror – Sour

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Funky experience, an interactive music video from the Japanese band Sour. A mixture of all kinds of media and APIs, connects with Facebook, Twitter and even your webcam for a tailor made site. Uses Flash & HTML5 all together, love the image mosaic and the dancing man made of google images. Sadly it only works in Chrome or Safari but it is worth it. All great fun and it makes you smile.

Created by Masashi Kawamura, Qanta Shimizu, Saqoosha, and Hiroki Ono.

Site here…

The Thingdom

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Beautifully made educational game for the Science Museum of London, to help teach people about genetics. You basically create a ‘thing’ and interactive with it by feeding, grooming, and mating with other ‘things’ to create new creatures – which inherit features from their parents. You have to complete challenges to unlock new features and levels. Amazing Flash work, incredibly detailed, great sound, and well polished, feels like a nintendo game – an awful lot of fun too!

Created by Preloaded.

Site here…

30ml

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Portfolio of Chinese interactive art director Yong. Using hand made clay models to form the basis of his work it is beautifully realised, from fantastic clay animation to his work realistically modelled onto blocks of clay. Amazing animations, design, and style all coming together to make a fun, beautiful website.

Site here…