Loosely promoting Adidas Skin Protection, the site is essentially a football game utilising Twitter. The more followers you have the more powerful you are – you can play other Twitter users or the computer. Really simple game using the spacebar to build up power. Really mad art direction akin to an arthouse animation film with crazy animation and sinister sound fx. They have made something quite simple into something fascinating simply through the mad execution!
Site promoting the team riders for Oakley, and their team rider product range. The riders have been drawn and short interactive comic strips made to highlight the products key features. Really nice style, great 3d perspective on the animated comics, all round well executed and nice visuals.
Created by Shane Mielke.
Impressive new site of extreme sports brand Airwalk. Nicely designed with smooth transitions and good layout, importantly it is an example of what non-Flash sites can achieve – it may not be super amazing in terms of animation and transitions etc, however it is a good benchmark of what is possible!
Created by Legwork Studio.
Site promoting the new Nike CP3.III basketball trainers with the help of Chris Paul – basketball player. Slick dark interface, which offers the option to watch Chris Paul in action or check out the trainers. Lots of nice parallax visual effects to give a really cool feeling of depth, love the lens flare effect behind it all – bleaching out your view slightly. Really cool 360 of the shoe and 3d effects on the details. Very slick…
Created by Academy.
Site promoting Nike’s running collection in Japan. Slick and simple site centred around 4 Japanese celebrities and the products they are wearing. Loads of really nice animations and transitions – I also quite like the font treatment – and the way they highlight the various products.
Site highlighting Naoki’s range of sportswear – “NAOKI is a unique sportswear collection designed by NAOKI TAKIZAWA, a designer renowned in the Paris fashion world as the decade-long creative director of ISSEY MIYAKE”. A nicely balanced, clean minimal site, with rotating 3d panels showing the range of clothing. Clicking on one shows an overview where you can smoothly zoom in and out. Nicely designed and executed with some really nice animation and interactivity.
Site promoting the new Nike Air Jordan M6 footwear. Described as ‘A multi media journey’ through the shoe, featuring designers and sportsmen the site showcases why the shoe is so great. Really like the interface and the fullscreen video, shot from interesting perspectives – shoe cam! Has all the necessary things in there, some slick animation and typography.
Created by Academy.
Project X – take Shaun White and a huge backcountry half pipe with foam pit, film Shaun going off the charts, put results online! Currently in teaser format but with loads of videos, photos, and snippets of info. Apparently Shaun has really pushed the boundaries of progressive pipe riding in this project – so looking forward to seeing the results. Videos are really cool, also giving behind the scenes footage of how they created it all. Nicely designed too, with each section having parallax animation giving a senstation of depth. Nice transitions and rollovers and so on, all in all a pretty cool site.
Created by Archrival.
The Puma Index, very simple and fun, promoting Puma’s body wear. Linked to the stock exchanges, DOW for USA, DAX for Germany, and ASX for Australia, with each market a different male or female model. The premise is when the stock market goes down the models on show more of the Puma body wear, i.e. they take more clothes off. When the stock market is doing well they wear winter clothes and so on. Really fun and simple, with lots of clever touches, for example, the videos loop and occasionally crop to give the impression there is a lot more footage. They have managed to keep the design so clean and simple, love the touches on the icons and buttons. Overall a really nice site, very clever and nice way to see a range of Puma products, with loads of options to embed, download iPhone app, and so on.
Created by Perfect Fools.
Promotional site of Adidas’ Y3 Fall/Winter collection 2009. Styled in the form of satellite imagery, you can browse the various styles from a top down perspective, clicking on one gives you a video of the style rotating 360 degress. With highlights from the ‘look’ being displayed – also allowing you to zoom in and so on. Love the style and the transitions – heavily pixellated sometimes with distortion, nicely done. Lots of cool transitions and the usual flair from Adidas / Sid Lee.
Created by Sid Lee.
Website promoting Polish beer Lech. Interesting fish-eye viewpoint which zooms in and out of a watery globe when you change section. Nicely polished with slick animation and parallax style interactivity.
Created by artegence.
The home of Umbro, English sportswear clothing brand. Very nice, simple, well designed Flash site for the Umbro brand. I like the homepage with its videos and images, which is all visually interesting, and considered layout and typography. They have also included all the latest social media, etc, feeds onto the homepage, i.e. Twitter, Flickr, YouTube and so on. A thoroughly modern, fresh, well considered site – nice!
Created by Rokkan.
Very simple site of ‘I Kiss Fitness’, a personal training company. A very minimal, simple site outlining the company and it’s services, what I liked about it was the pretty cool use of 3d, bending images and especially the way the text explodes as you move your view around in the different sections, thats it!
Created by madebyg.
Damn cool website promoting the Nike Air Jordan 2009 shoe. 3D interface showing videos of Nike athletes and the shoe, you click and drag to pan the camera through the 3d scene, with nice lighting and visuals. I like the way by clicking a video moves the camera to the correct position, also love the camera panning on click and drag. Nicely polished, nice icons, VERY clean and simple, love the progression and lack of patronising the audience. So simple and clean, really appreciate the interface, very cool…
