Stylish site for the Y3 collection of Adidas clothing. Like it’s name sake the items are presented as if on a lightbox, you can zoom in to see the details on the clothes and scroll around to explore the video of the model walking, you can view the items from different angles too. Nice design, effects and transitions make this a simple and stylish microsite.
Made by Neue Digitale.
Very slick site of clothing label Ecko. Extensive website with a lot of content, presented in a really nice format, more like a magazine with nice visuals and lots of animation. I like that each section is slightly different to each other, and although it is a flash site, there is deep linking and so on. Very well crafted and thoughtout website of a large brand site.
Created by WDDG.
Interactive movie, showing the latest range of lingerie by Agent Provocateur. Very stylised interactive story that plays fullscreen and pauses to get your choice of direction by presenting questions at crossroads in the story. Quite an abstract plot but essentially its just a nice way of showing the lingerie in an intertactive video format that gets the audience’s attention. I really like the visual style and the simplicity of execution.
Created by one of my long time favourites Hi-Res.
Lovely portfolio website of model Eva Padberg. A slick website showcasing shots of the model, via a fan like carousel of images. I particularly like the way you navigate through the images and can also select any from the left hand list. It works really well and is easy to use, and fun to navigate.
Crafted by Siteseeing.
Another nice campaign site from Uniqlo. A series of slow motion videos with people dancing and moving, shown from various angles, play for short periods of time and change position on the site over time. There is a simple menu with links to the clothing, and thats it! I like the way the videos are in circles and the progress is displayed around this circle. Another nice minimal approach, nicely done, and strangely compelling to watch.
Website of ‘MINT’ brazilian fashion agency. Showcasing shoots and magazine spreads, the 3D floating thumbnail navigation interface crops up again, controlled by the mouse wheel you zoom through the portfolio. The mouse controls the panning and tilt of your view and is nicely done. Lots of nice transitions and effects make this an enjoyable experience. Nice photos too…
Made by Grafikonstruct.
Wow, another amazing Japanese website for Uniqlo – the presentation of opinions of 343 customers to a bra Uniqlo make! The work created for Uniqlo has been consistently amazing, always technically brilliant backed up with a nice concept. This is another example of that, instead of producing something simple & boring, something that is essentially about a survey, a fantastic 3d representation of opinions has been created. Floating through the opinions the way the data is presented is constantly flowing from one state to another, making new 3d shapes, and morphing colours. I really like the crisp presentation coupled with the smooth transitions and fast performance of the site. Technically proficient and well executed to present a really enjoyable user experience.
I have long been a fan of Japanese web design and its really good to see so many amazing sites appearing. The mix of music, technical excellence, and simple layouts provide the fun, colourful, and enjoyable approach that is often common place in Japanese designs. So often the more imaginative, conceptual side of web design is ignored for the slicker, polished look and feel, it is so refreshing to see a different viewpoint.
Created by Simone Inc.
Interesting site for Russian clothing brand Term’it. The explorable interface has 3 main levels, where you can zoom in, rotate and pan around to see the clothing amongst other things. Technically it well accomplished, and works well – the rotation and zooming is smooth and feels good to use. Nice attention to detail and intelligent loading of sections means it all provides a good user experience. I like the thumbnails of the clothing and the playful way they are displayed.
Made by PARK Studio.
Website promoting the ‘jouneys’ campaign for Louis Vuitton. A very nice experiential site, with various people describing and painting a picture of their favourite cities for example London by Keith Richards. In each of the ‘journeys’ you experience images, videos, and sound from the various cities. It is a nice concept well executed – it is interesting to see ‘famous’ people give insight into their feelings about these places. With lots of nice little touches and details together it all provides a fairly cinematic montage of these amazing cities and inspires feelings to create your own ‘journey’.
Created by Ogilvy Interactive Paris.
Very nice website for fashion label Gudrun & Gudrun based on the Faroe Islands. Not ground breaking – but really nice transitions and style. I particularly like the way you zoom in on a thumbnail, where the interface zooms with you. Clumsy way of zooming in on a particular image – but the concept is nice.
Created by Hello Monday.
Another cool UNIQLO website, this time in the guise of a grid ‘game’. I say game lightly as its more like a kind of interactive experiment with up the 50 people from all over the world interacting with cubes in a virtual space. You can create cubes, rotate them, divide them, move them and so on, everyone can edit your cubes and vice versa. It provides an interesting irreverant website, with cool sounds and great interactivity.
Created by the legend that is Yugo Nakamura of YUGOP.
Anteprima’s website for the autumn/winter range 2007. There are several nice touches – particularly the parallax style navigation – it just feels very fluid and intuitive.
Made by the famous Japanese agency FICC inc.
Good portfolio website of Simon Rasmussen, a Danish stylist and creative director. Made by Danish agency Flexmotion it is a well conceived concept.
I wanted to use the whole ‘contact sheet’ navigation on a recent website, as I feel it works very well when navigating a visual website such as this. Scrolling left and right to see more pictures as if sliding the negatives just feels intuitive. Nice to see it looking so well integrated…
Great flash site, with nice transitions and highly polished feel. I really like the animations, its fast, smooth and flows well with the design.
