Website of the F/W collection from Wrangler of 2009. Very simple site with a nice use of video content to showcase their clothing line. I like the setting of the video shoot in the ‘wild west’ in an abandoned town, it adds a lot of atmosphere – paired with the clean minimal interface and the movie-esque aspect ratio – it gives a nice effect. Nicely built and looks great.
Created by Koka Kaka Entertertainment.
Yes another Uniqlo microsite, this time promoting the new launch of a Uniqlo store in Paris. Apart from that it’s pretty unclear – apart from general promotion – but this site is very flashy and fun. Currently it’s at 16000 pixels tall, which i’m assuming will grow as new content is added – along with the date scale on the left. Lots of little videos and products on display as you scroll down the huge page – all a bit mental really – but looks great!
Brazilian site promoting Banana Cafe clothing. Using the newspaper visual metaphor to display the range of clothing and copy. The nice thing about this is that they have created it all in 3d, using the loading screen to give a brief tutorial on using the interface, you click and drag to move around – with the paper tilting and panning realistically. What I love about it is the level of detail – on top of the paper are 3d objects you can drag around and interact with, they even collide with each other. For example there is a London bus, you click it and then you can drive it around the newspaper, you can click and drag the individual headphones on the iPod, etc etc. When you view the photos they come out of the newspaper and enlarge so you can see them better. Love all the attention to detail and the interactivity, it also happens to look great, really cool site…
Created by Fábrica Do Design.
Part of the Uniqlo Parka Style 1000 series, another cool site promoting Uniqlo’s parkas. Similar to the ‘Pass the ball’ concept by Nike, in this case ‘pass the parka’, a series of videos & photos of real people from the streets of Tokyo all setup the same way, passing the parka to their left – this all makes a nice sequence of visuals which is interesting to watch it all passing by on screen. Nice addition of a map of Tokyo showing you where the person was ‘steet snapped’. Nicely executed as usual, with slick animations and cool transitions. Nice vibe from this project…
Created by Dentsu and Bascule inc.
Site promoting D&G’s range of jewellery. Very simple but engaging – the ‘jewels’ float around and interact with each other – when you rollover them they glow and other objects cannot go near them. It’s quite nice just to watch them bouncing around, when you click on one you zoom in and can see the object in more detail. Well designed and fun to use, nice!
Created by Hi-Res!
Site of make up artist Pepgay. Nice fullscreen Flash site with some beautiful photography, I like the way two images at a time are displayed – many really full of colour and depth. Nice bold typography and bottom thumbnail scroller, also like the way when you mouse over to the left the menu fades up – so when your mouse isn’t active you can see the images in all of their glory. A good example of a portfolio which is slick, stylish, and to the point.
Created by 2otsu – Oriol Bedia.
Cool playful site of clothing label alice + olivia. Really simple with a touch of surreal, each section of the site has objects which can be thrown around the screen, bouncing off the sides of the screen and each other. Even when viewing the collection you can pick up and throw around the models. Nice and clean and simple, to the point yet fun and playful.
Created by designedmemory.
Site of Diesel’s new fragrance, ‘Only The Brave’. Based around a series of 3d cubes featuring ‘performances’ when opened show 3d rooms with video and designs featuring work by the likes of Mr Doob, Nico Stumpo, Eboy, and Hellohikimori, and many more to come over the next few months. You can also see the print ads and see the bottle the fragrance comes in. Yes another 3d site, this is quite nice though, it’s a cool idea to use modern digital artists to create the 3d rooms, the rooms themselves are pretty interesting, although unfortunately it just reminds me of the Absolut ‘In an Absolut World’, but essentially they have put their own spin on it. Also they have used a physics engine on the 3d blocks, so when each section loads the boxes interact with each other, overall a nice site!
Created by Hellohikimori.
Site promoting Polish label Reserved. Resembling an interactive print ad, a sequence of nicely shot video and photos show off the latest clothing line. Laid out much like a magazine, when you click on a photo, it goes fullscreen, on a video it takes you to the next ‘scene’, this all provides a cool montage. There are other options from the menu, to see the collection, which again is laid out in a similar way. Very simple interface, with nice visuals and a gentle style of animation and quite an intriguing story…
Created by huncwot.
Interesting new site of Armani Jeans. Presented in a very cool way – from a first person perspective, you are given a 360 degree view as you run around with models wearing Armani Jeans clothing, with the action stopping at intervals so you can view the products and view the catalogue and so on. What I like is the way the ‘video’ is presented with you being able to look around as your view and the actors move through the environment. It’s a very simple site with an interesting way to show the product line ‘in situ’, with a very cool interface, very clever.
Created by Saatchi & Saatchi Rome.
Very simple microsite promoting Uniqlo’s parka collection. Pretty cutesy and fun, but I really appreciate again Uniqlo’s simplicity – horizontal scrolling navigation highlighting the different styles of parka featuring a mix of Japanese celebrities and models. The whole thing just gives a positive impression of the brand, with clean and crisp interactivity, and a nice layout.
Nice idea for Muji, every day a product from their catalogue is highlighted in the style and layout of a calendar. The highlighted products feature videos and information with future items greyed out to be revealed on a certain day. Really simple idea, much better than creating a standard list or ‘normal’ product listing, even creating anticipation to visit again to find out more about things that caught your eye! Each item even has a click through to the item in the online store, so the process is complete. Explained simply by tha: “A promotional website for Mujirushi Ryouhin (MUJI). The website features a calendar interface of videos showing one MUJI product a day. By showcasing the products in small instructional videos, the website cuts across languages and is aimed for a worldwide audience.”.
It also looks great and as you can expect from it’s Japanese creators – a great layout and a well executed Flash site, nice and minimal with lots of good polish and animation. Created by one of my favourites tha ltd.
Website of Iceman denim of Denmark. What makes this different is the mechanism of viewing the products in the collection, it’s in 3D and and you can tilt/move your view – to see the next image you grab and ‘flip’ the photo – viola the image flips and the next one flips into view. It works really nicely and feels quite tactile, apart form that it is executed nicely with nice animations and video.
Created by JaHallo.
Latest site feature for Diesel – V. A bizarre, surreal suite of videos that show a woman bathing in other people’s hair (you can send some to her also), a puppet made of meat, and strange dance contests, amongst others. No slick designs or interactions, just these videos. Lots more background info from Creativity Online:
“The video content effort is the first from Swedish shop Farfar as Diesel’s AOR, after the much-awarded Heidies “15 MB of Fame” and a nine-shop pitch to win the business earlier this year, and consists of several shows. “Dance Party,” the aforementioned twisted reality show, brought a group of dancers into a basement studio and then forced them to dance, hooded, with a soulless voice directing them. “Corner Time” sees a series of various hucksters dispatch self-improvement methods, “Pete the Meat Puppet” chronicles one carne character’s rise, fall and rise again and “Hair Bath” sees a heavy-lidded hostess implore viewers to send their hair to a P.O. box in Hillsdale, New Jersey so she can lounge in the tub with it.
A team from Farfar joined Legs at Milk HQ as they shot elements of the campaign inside the gallery/fashion/casting/production hub, going for a black and white, vintage feel for the strange tales, which have a feel to them not unlike John Waters meeting Tay Zonday in a Toys-R-Us unisex bathroom. The brief, the collective writes, was “a black and white 30-page PDF with super ambitious ideas for content of all shapes and sizes from short films to propaganda pieces to live interactive shows, all making up this surreal and mysterious internet TV station.”
Nice to see Diesel continuing the trend to push the boundaries of interactive work, and work by FarFar is always good to see.
Created by FarFar.
