Site for swimwear brand Solid & Striped. Lots of whitespace and nice photography, creates a nice sense of calm and sophistication. Several nice thoughtful features such as the floating header and footer area, love the diving board feature that lets you just explore the lookbook of styles.
Created by Black and Black creative (@_blackandblack).
Site promoting Adidas Climazone range of clothing. Nicely designed long scrolling page, lovely use of texture and typography and lots of depth with the subtle parallax effect. Love use of photography, and love the simplicity of the carousels. It looks great on mobile too.
Created by Resn (@resn_has_no_i).
Site promoting G-Star RAW’s elwood jeans range. Nice ‘3d’ carousel – where you drag left to right to transition to different scenes showing features of the jeans. Scroll down into the lookbook to see more details and photos, nice masking transitions and bold bright typography. It looks great – nicely designed and nice execution.
Site for label Raf Simons. Love the one directional scroll which brings in passages of text, which blurs in and out as you scroll. Also love the way the soundtrack muffles when you open the menu. Nice to see something a bit different that stands out from the crowd.
Created by Random Studio (@random_studio).
Danish fashion label’s AW 2015 collection. Love the homepage – scroll and the photos become distorted and lead either to the men or women’s collection. Nice use of 3D and parallax in the deeper view, looks great too. Sweet transitions and subtle use of UI.
Created by e-Types.
Simple and cool site for fashionable sleep wear. Love the floaty dream like interaction model, elegant and simple, copy and images float around – click on an image and it gets bigger. Love the feeling of depth and fluidity – nice.
Created by Futurecorp (@marckremers).
Site for Italian lingerie brand Silenzia. Featuring nicely shot full screen black and white video which places you in the lead female character. Prompting small moments of interactivity, choosing how to spend the day, or dragging the bra closure system – helps carry the story along and draw you in. The site design is minimal and elegant, whilst letting the content and story telling speak for itself.
Created by Fedoriv.
Simple site for Kotelett underwear, that grabs your attention by dripping green paste over Ryvita crackers, then shows the models. Strange intro to reveal a very simple nav, that allows you to see the items in more detail – love that the models are a part of the site – full screen, framing the navigation. Such a simple mechanic, with the full bleed looping video just adding that extra dimension.
Created by Basics09 (@basics_09).
Site for Italian label Pal Zileri. Slick, simple, and elegant is a good way to describe the site – it feels very well crafted and seamless with the video playing full bleed and images zooming to full screen. The attention to detail is thorough, with lots of nice touches the preloader bar at the top, the menu, the cursor changes, the zooming. It looks great too, nice layout with well considered use of images and type.
Created by AQuest (@id_aquest).
New apparel line brought together by ex-professional cyclists with a focus well designed gear for cyclists. The site brings to life a form of lookbook – really like the multiple animations on scroll that bring a sense of life to the layouts. Nice parallax moments too that add a sense of depth to the well designed editorial style layout.
Created by Soon (@soonlondon).
Site showcasing the spring/summer 2015 outdoor wear from Quechua. Going through various destinations and activities across the world and presenting the range. Love the layout and various details that breathe life into the design, from the way the site scrolls – revealing more of the image inside the mask – to the subtle animations bringing in the copy.
Created by Akaru Studio (@Akaru_studio).
Summer promo site for Nike Women in Turkey. Featuring full screen video with small interactive moments, showcasing the range of summer Nike sportswear and short tips on exercising – I like the hotspots on the products which offer detail on the individual items – which then link through to where you can buy them. Short chapters let you jump around and see the how you might wear different pieces for different sports and circumstances – it also fully responsive and works nicely on smartphone / tablet too. Fresh and a bit of fun nicely done.
Created by -99 (@minus99ds).
Short and sweet site and lookbook for designer Leroy Nguyen. Elegant image exploration – a stripped back form of coverflow – just lets the imagery do the talking. Nicely pared back, elegant layout and design.
Created by Lundgren+Linquist (@LndgrnLndqvst) and Ze Studio (@Ze_Studio).
Interesting site for sports wear brand Under Armour. Featuring model Gisele Bundchen working out with real time comments posted on social media projected on the walls around her. Love the circular interface element allowing you to jump ahead to various parts of the video. The comments section is executed with finesse – love all the comments bubbles and the way it all transitions in. The whole site is really well crafted with good attention to detail, a slick experience.
Created by Droga5 (@droga5) and Active Theory (@active_theory).
