Arcade Fire – Just a Reflektor

By September 24, 2013 @google, @unit9 No Comments

arcade-fire-1

arcade-fire-2

arcade-fire-3

arcade-fire-4

Incredible interactive music video from Arcade Fire. Using your phone and desktop/laptop webcam together to provide an immersive interactive experience. You can pan around with your phone and glows and distortion affects the current scene, adding a fun dimension to the video. There are several scenes and effects that you can play around with, from dots on a face drawing lines to your cursor smudging the colours. The technical implementation is pretty damn cool – check out the Unit 9 blog to see it explained. Really fun and a great way to play around with a music video – much more immersive than a simple video on YouTube.

Created by Unit 9 (@unit9) and Google Creative Lab (@google).

Site here…