Uniqlo Zoom

By April 21, 2009 WEBSITES No Comments

uniqlo zoom

New Uniqlo website, best described by their incredible agency tha ltd, “A campaign website for Uniqlo’s 2009 UT Spring/Summer Collection has been launched. Just like the TVCM, the website features some of the main T-shirts of the collection in an endless zoom.” So we have a nice endless zoom feature, similar to the ‘zoom quilt’ of the past, except this time we zoom into Uniqlo’s range of t-shirts. Featuring photography and video, you use your mouse scroller to control your direction and speed (or let it scroll automatically). I like the fact when you view the videos your scroller controls the speed of the video – nice touch, also love the high resolution photos and the overall style. Also love the ‘homepage’, a constantly scrolling view of each of the photos, when clicked take you right to that item – also well integrated to the Japanese online shop. Again lots of nice animation and small touches – all set inside a simple interface which is clear and easy to use…  Cool!!

Created by tha ltd.

Website here…

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