Daily Archives: November 19, 2008

Toshiba – The Journey of Innovation

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Lovely site promoting the latest Toshiba range of electronics, laptops, cameras and so on. Best explained by Unit 9, ‘An experiential website engaging users through gesture navigation allowing them to spend time with Toshiba’s innovations and products in a new and innovative way. The website detects patterns. Interact by drawing.’

Really like the illustrations and the adventurous approach to navigation and interaction, it works quite nicely, for example you draw a swirl around one of the fish and it changes shape, or draw a zig zag over the characters playing music and the soundtrack changes. It looks great and a nice, positive, non-techy approach to an electronics brand.

Made by Unit9.

Site here…