north america

Lee Towndrow Photography

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Great photographer’s portfolio site, presented in a really nice way. You can drag and slide each row as if they were laying on a table in front of you, by clicking on an image you slide down and view in a larger format and by default the browser goes full screen, which is a nice touch. Really nice high res photography and intuitive interactivity make this site a joy to use, nice animation and great photography!

Made by HelloHello.

Site here…

Wanted

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Wanted movie website

Pretty cool website of the movie ‘Wanted’. What I like about this site is the smooth slick navigation and the full screen layout, and the way the camera moves in and out to reveal the sections for each character. Might have been even better if the interface was not pre-rendered and more dynamic.

Made by projectc.net.

Website here…

Which Road to Take

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Which Road to Take

Viral site for a new NFS game, viewers are driven to the url which is seen at the end of video banners. Greeted by a looping video apparently from a security camera, there are no hints as to what can be done. By clicking on certain areas of the site i.e. the lightswitch, you trigger events and unveil clues. Interesting way of teasing the audience, I first thought it was for a new film release, but after a quick search many forum posts have ‘solved’ the mystery. It always amazes me how often you present a puzzle and how people will spend an amazing amount of time and trouble to find the answer, check out this page. Nice idea and nicely executed.

Site here…

Joshua Sterns

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Joshua Sterns

Photography portfolio of Joshua Sterns. Nice way of viewing & scrolling the images – in that the thumbs are displayed vertically, scrolling up and down by moving the mouse, it fits to screen size too. Also really nice way of filtering the images, i.e. portrait, etc – all the images shuffle around to display the criteria. Images can be clicked to view the full size – and are even deeplinked in the Flash. Very accomplished and well made photographers portfolio – nice!

Created by Zero Style.

Website here…

Spectra

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Spectra

Very interesting way of presenting news, Spectra ‘visual newsreader’ for msnbc. You selected the channels to view, which then appear in a rotating ‘cloud’ of news items. The news items can be explored, saved, or you can click through to the full story. Your 3D view of the items can be changed and even interacted with a connected webcam – which is fantastic – as it works on the premise of colour. Each channel of news is a different colour i.e. blue for entertainment, hold up something blue to the camera and blue items will appear. What I really like is the attention to detail and the host of options and customisation available, your choices are saved, you can search – etc. Its a really nice concept and its always great to see new ways of presenting data in an interesting way. 

Created by Fluid and SSK.

Site here…

The Vacuum Design

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The Vacuum Design

Really cool website for The Vacuum Design. You float around their portfolio in 3D, demonstrating their style of work. There are some really great sites and motion design showcased here. A great 3D website where the form really adds to the design – nice concept and nice design.

Website here…

Suite 23 – Nike

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Suite 23

Real slick site, promoting the Nike Air Jordan XX3 basketball shoe. Really nice example of first person perspective 3D navigation – as 3D penetrates the latest websites we see it in the style of ‘Doom’! Apart from that its just a good looking, well performing microsite.

Created by Blast Radius.

Website here…

Project Cloverfield

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Project Cloverfield

Having recently seen the movie ‘Cloverfield’, it reminded me of the viral campaign that preceded it last year at some point. I love the idea – even though its all of course manufactured – of the whole enigmatic backstory. I think as humans, well i am, we are drawn into the ‘code of enigma’ that is generated by such marketing techniques. We ‘need’ to know the answer and we hunt down and investigate until we know the answer – well sometimes!

The suite of websites created for the movie is not spectacular – but include the inevitable myspace character pages, a Japanese corporate website, and Flash microsites amongst others. This is the great aspect of interactive work, a web of mystery can be created, sent around, and talked about – you don’t get this to the same extent in print or tv. Other campaigns have also been interesting – I remember a pretty cool NIN trail of websites http://www.securebroadcastinformatics.com/, try and find the hidden login box (also read: this post).

List of known Cloverfield websites:
http://www.1-18-08.com
Example character
http://www.slusho.jp
http://www.tagruato.jp
http://www.tidowave.com
http://www.jamieandteddy.com (password: jllovesth)

know that its all pretty cheesy and tacky and transparent, however I just believe that its a great way of involving your audience and makes it all seem that little more interesting…

Flash On

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Flash On

Site showcasing the new HD capabilities of the Flash Player, each trailer has a HD option, which launches the trailer in HD and full screen. Really great way of presenting the trailers in a nice visual way, nice touches and easy to use navigation. The transition between full screen and windowed is pretty cool. Great progress for the Flash Player.

Made by Big Spaceship.

Website here…

Be Online B

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Be Online B

Really interesting concept – an interactive music video. Arcade Fire’s ‘Neon Bible’ is shown in such a way, you are taken through the song and can interact with elements of the video. I love the idea and i’m quite amazed that there are not more of these around. Its a great way of involving the audience and keep their attention throughout.

Created by Vincent Morisset.

Website here…

Nike – Melo M4

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m4

Nice slick website, promoting the Nike Jordan Melo M4 basketball trainer! Really smart art direction and great execution. A quasi 3D environment you can pan around the environment and view videos and see the shoe, download stuff and so on. Its a just a great experiential site, involving you and encouraging you to explore the website, really slick – I really like the simple & effective navigation, rollovers, it just so easy to use.

Created by Blast Radius.

Website here…

The Infinite Oz

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The Infinite Oz

Inspired by the classic Zoomquilt which has been around for years, ‘Infinite Oz’ is based on the SciFi Channel’s new mini series ‘Tin Man’ – a new take on the classic Oz tale. Nine artists have collaborated to make an endless journey where the viewer explores mystical scenes with ambient music and sounds. Like Zoomquilt you can control the direction of travel.

I am amazed that there hasn’t been many more examples of this style of navigation/user experience in the commercial world. I have always loved Zoomquilt, and its good to see people paying credit to its origins and getting good artists to make the scenes. A really nicely polished experiential website, created by B-Reel and Fallon.

Website here…