Beautiful website, promoting a new shopping centre in Japan. Set to a piano soundtrack sentances are formed in different patterns – giving an ethereal atmosphere, more akin to an art display. ‘Gyre’ means swirl, and as such the information displayed is always being updated and swirled around. This can be seen from inside the Gyre building, on your phone and on the website.
A wonderful simple idea – in terms of art direction and style – it just works really well and is a nice way to promote a concept. Created by one of my favourites tha ltd.