Elastic Mind

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Design & Elastic Mind

Extensive collection of artwork from MoMA’s Design and the Elastic Mind exhibition with some 240 pieces. With such a mission to display this amount of work, a well conceived and executed navigation system has been produced. Each item is interlinked with varying categories and more detail can be seen. With such complexity the site is easy to use, and totally intuitive. The work in the site is amazing too, a really great website.

Created by the legendary tha ltd.

Website here…

In an ABSOLUT World

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In an ABSOLUT World

Another great Absolut microsite, promoting the visions of ‘an Absolut world’. Each vision can be opened up – the box unfolds -and shows a 3D animated vision. It provides a really nice user experience, and you can even upload your own. Really like the way the boxes open and reveal their contents – really cool. Lots more info here.

Created by Greatworks with the help of Papervision creator Carlos Ulloa.

Website here…

The Vacuum Design

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The Vacuum Design

Really cool website for The Vacuum Design. You float around their portfolio in 3D, demonstrating their style of work. There are some really great sites and motion design showcased here. A great 3D website where the form really adds to the design – nice concept and nice design.

Website here…

Red Bull – Flugtag Flight Lab

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Redbull - Flugtag Flight Lab

Wow, incredible site for Red Bull promoting the Flugtag – an international event where people create flying contraptions and run off a large ramp into a lake! This is the interactive equivalent. You can design your own plane, edit other peoples, or use templates – you can paint it, choose what material the parts are made of and so on. You then enter the flying arena where you take your design to the skies and perform tricks and try and get a high score.

The attention to detail is incredible, created by Less Rain, as they write in their blog: “Flight Lab gives you the real thing: It’s a 6DOF (degrees of freedom) flight simulator modeled by a physics engine in 3D using rigid body dynamics. Real airplane wings can be described by specific lift and drag coefficients, depending on how quickly and from which angle the air flows over a wing section. That’s what Flight Lab does.” Some great ‘making ofs’ can be found on their blog, part 1, part 2. Just a really amazing, ground breaking site, made in Papervision that really couples great design, usability and latest technology. I love the art direction and the concept has been well thought out and executed, really impressive!

Site here…

Suite 23 – Nike

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Suite 23

Real slick site, promoting the Nike Air Jordan XX3 basketball shoe. Really nice example of first person perspective 3D navigation – as 3D penetrates the latest websites we see it in the style of ‘Doom’! Apart from that its just a good looking, well performing microsite.

Created by Blast Radius.

Website here…

Project Cloverfield

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Project Cloverfield

Having recently seen the movie ‘Cloverfield’, it reminded me of the viral campaign that preceded it last year at some point. I love the idea – even though its all of course manufactured – of the whole enigmatic backstory. I think as humans, well i am, we are drawn into the ‘code of enigma’ that is generated by such marketing techniques. We ‘need’ to know the answer and we hunt down and investigate until we know the answer – well sometimes!

The suite of websites created for the movie is not spectacular – but include the inevitable myspace character pages, a Japanese corporate website, and Flash microsites amongst others. This is the great aspect of interactive work, a web of mystery can be created, sent around, and talked about – you don’t get this to the same extent in print or tv. Other campaigns have also been interesting – I remember a pretty cool NIN trail of websites http://www.securebroadcastinformatics.com/, try and find the hidden login box (also read: this post).

List of known Cloverfield websites:
http://www.1-18-08.com
Example character
http://www.slusho.jp
http://www.tagruato.jp
http://www.tidowave.com
http://www.jamieandteddy.com (password: jllovesth)

know that its all pretty cheesy and tacky and transparent, however I just believe that its a great way of involving your audience and makes it all seem that little more interesting…

Whitevoid

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Whitevoid

Website of Whitevoid Art & Design, an agency that specialises in various interactive disciplines. A really clean, fluid 3d interface; very simple and enjoyable to use. I really like the concept – and feel its a really nice use of 3d – kept simple and to the point.

Website here…

Emmanuel Rouzic

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Emmanuel Rouzic

Another nice photographer’s portfolio – Emmanuel Rouzic. I particularly like the main homepage, the loading of the thumbnails, & general design. Some nice touches – when in a particular section, when choosing to go ‘next’ a selection of thumbs appear. Deep linking, making of videos, and the clearing of the space (so you can just see the photo) all make a slick, professional folio.

Created by Pixeling Life.

Website here…

Pill & Pillow

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Pill & Pillow

Smart Flash blog for Pill & Pillow. Great example of a good Flash blog, really simple to use, it looks good, and works well. I like the way the posts appear on stage, and how the content changes to fit the browser window. There is some great content as well.

Website here…

Torecale Play

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Torecale Play

Great little website, promoting Japanese cards ‘Torecale’ – cool playing cards that feature great designs. The site is really straight forward and full of great touches – based around 4 card games you play the computer and in tern get to see how cool the cards are. Just really slick and fun.

Created by Makibishi.

Website here…

Dreams Are Electronic

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Dreams Are Electronic

Nice way of showcasing short films and installations. Showing 20 works from the last 20 years of Coventry School of Art and Design’s New Media Arts MA. Using Papervision 3D to allow the use to explore the material in an interesting way. Effective and fun site.

Created by Less Rain.

Website here…

Switch Mediaworks

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Switch Mediaworks

Pretty nice portfolio website of Switch Mediaworks. I’ve included this due to the amount of innovative rollovers and basic interactions that have been re-thought – its refreshing to see conventions of user interactions have been questioned. Nice slick animations and transitions. Particularly like the way rollovers are highlighted and the videos are introduced.

Website here…

U Pleat

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U Pleat

Website of a design & innovation consultancy. Slick 3D navigation interface, and lots of nice touches. In particular the way you navigate images and drill down into the various sections. Text appears in a unique way with lots of movement and nice attention to detail.

Created by Kakarod.

Website here…