Great website for the new Ford Ka in Brazil. Based on the concept that you are tiny – you select an insect character to begin the story – so you can explore the features of a car from a new, small perspective. The site is navigated horizontally scrolling through a tapestry of surreal artwork showing the features of the car. There are lots of little interactive and animated elements encouraging you to explore the various sections and thus discovering the features of the car. I really like the attention to detail but also the style of the artwork, slightly bleached and surreal, it looks fantastic. A really interesting way of providing a unique user experience promoting a car – much more interesting than the usual car sites.
Made by JWT Brazil.