DVEIN – an art direction, motion & interactive studio. This is their site, using a nice navigational concept whereby the work is displayed via a rotating stack of images and videos. I like the way the work is presented and just the general ‘to the point’ approach adopted, clean and stylish it shows their best work well. There are some really great pieces of work too – I remember seeing the tocame work before and being very impressed. Check it out…
Another great Papervision site, this time promoting the Audi RS 6. Well, Papervision again used for great effect, this site shows how you can convert nice concepts into reality. The individual boxes react to the soundtrack and also act as a mask for a video. They also move along paths in 3d space to make up the interface, all very slick. Really like the attention to detail regarding the overall almost cinematic experience.
From the same guys who brought us ‘Rhythm Of Lines’, Good Technology.
Nicely conceived site of adverts and so on for sports brand Le Coq Sportif. You can explore the various ads and other videos and media over the years by searching, scrolling around, or setting crieria. Well laid out and structured, its interesting to use and functional. I like the way the grid system works and particularly the vertical scrolling – nice idea.
Made by Uzik.
Very nice website for fashion label Gudrun & Gudrun based on the Faroe Islands. Not ground breaking – but really nice transitions and style. I particularly like the way you zoom in on a thumbnail, where the interface zooms with you. Clumsy way of zooming in on a particular image – but the concept is nice.
Created by Hello Monday.
Extensive collection of artwork from MoMA’s Design and the Elastic Mind exhibition with some 240 pieces. With such a mission to display this amount of work, a well conceived and executed navigation system has been produced. Each item is interlinked with varying categories and more detail can be seen. With such complexity the site is easy to use, and totally intuitive. The work in the site is amazing too, a really great website.
Created by the legendary tha ltd.
Another great Absolut microsite, promoting the visions of ‘an Absolut world’. Each vision can be opened up – the box unfolds -and shows a 3D animated vision. It provides a really nice user experience, and you can even upload your own. Really like the way the boxes open and reveal their contents – really cool. Lots more info here.
Really cool website for The Vacuum Design. You float around their portfolio in 3D, demonstrating their style of work. There are some really great sites and motion design showcased here. A great 3D website where the form really adds to the design – nice concept and nice design.
Wow, incredible site for Red Bull promoting the Flugtag – an international event where people create flying contraptions and run off a large ramp into a lake! This is the interactive equivalent. You can design your own plane, edit other peoples, or use templates – you can paint it, choose what material the parts are made of and so on. You then enter the flying arena where you take your design to the skies and perform tricks and try and get a high score.
The attention to detail is incredible, created by Less Rain, as they write in their blog: “Flight Lab gives you the real thing: It’s a 6DOF (degrees of freedom) flight simulator modeled by a physics engine in 3D using rigid body dynamics. Real airplane wings can be described by specific lift and drag coefficients, depending on how quickly and from which angle the air flows over a wing section. That’s what Flight Lab does.” Some great ‘making ofs’ can be found on their blog, part 1, part 2. Just a really amazing, ground breaking site, made in Papervision that really couples great design, usability and latest technology. I love the art direction and the concept has been well thought out and executed, really impressive!
Real slick site, promoting the Nike Air Jordan XX3 basketball shoe. Really nice example of first person perspective 3D navigation – as 3D penetrates the latest websites we see it in the style of ‘Doom’! Apart from that its just a good looking, well performing microsite.
Created by Blast Radius.
Having recently seen the movie ‘Cloverfield’, it reminded me of the viral campaign that preceded it last year at some point. I love the idea – even though its all of course manufactured – of the whole enigmatic backstory. I think as humans, well i am, we are drawn into the ‘code of enigma’ that is generated by such marketing techniques. We ‘need’ to know the answer and we hunt down and investigate until we know the answer – well sometimes!
The suite of websites created for the movie is not spectacular – but include the inevitable myspace character pages, a Japanese corporate website, and Flash microsites amongst others. This is the great aspect of interactive work, a web of mystery can be created, sent around, and talked about – you don’t get this to the same extent in print or tv. Other campaigns have also been interesting – I remember a pretty cool NIN trail of websites http://www.securebroadcastinformatics.com/, try and find the hidden login box (also read: this post).
know that its all pretty cheesy and tacky and transparent, however I just believe that its a great way of involving your audience and makes it all seem that little more interesting…
Another nice photographer’s portfolio – Emmanuel Rouzic. I particularly like the main homepage, the loading of the thumbnails, & general design. Some nice touches – when in a particular section, when choosing to go ‘next’ a selection of thumbs appear. Deep linking, making of videos, and the clearing of the space (so you can just see the photo) all make a slick, professional folio.
Created by Pixeling Life.