Project Cloverfield

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Project Cloverfield

Having recently seen the movie ‘Cloverfield’, it reminded me of the viral campaign that preceded it last year at some point. I love the idea – even though its all of course manufactured – of the whole enigmatic backstory. I think as humans, well i am, we are drawn into the ‘code of enigma’ that is generated by such marketing techniques. We ‘need’ to know the answer and we hunt down and investigate until we know the answer – well sometimes!

The suite of websites created for the movie is not spectacular – but include the inevitable myspace character pages, a Japanese corporate website, and Flash microsites amongst others. This is the great aspect of interactive work, a web of mystery can be created, sent around, and talked about – you don’t get this to the same extent in print or tv. Other campaigns have also been interesting – I remember a pretty cool NIN trail of websites http://www.securebroadcastinformatics.com/, try and find the hidden login box (also read: this post).

List of known Cloverfield websites:
http://www.1-18-08.com
Example character
http://www.slusho.jp
http://www.tagruato.jp
http://www.tidowave.com
http://www.jamieandteddy.com (password: jllovesth)

know that its all pretty cheesy and tacky and transparent, however I just believe that its a great way of involving your audience and makes it all seem that little more interesting…

Whitevoid

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Whitevoid

Website of Whitevoid Art & Design, an agency that specialises in various interactive disciplines. A really clean, fluid 3d interface; very simple and enjoyable to use. I really like the concept – and feel its a really nice use of 3d – kept simple and to the point.

Website here…

Emmanuel Rouzic

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Emmanuel Rouzic

Another nice photographer’s portfolio – Emmanuel Rouzic. I particularly like the main homepage, the loading of the thumbnails, & general design. Some nice touches – when in a particular section, when choosing to go ‘next’ a selection of thumbs appear. Deep linking, making of videos, and the clearing of the space (so you can just see the photo) all make a slick, professional folio.

Created by Pixeling Life.

Website here…

Pill & Pillow

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Pill & Pillow

Smart Flash blog for Pill & Pillow. Great example of a good Flash blog, really simple to use, it looks good, and works well. I like the way the posts appear on stage, and how the content changes to fit the browser window. There is some great content as well.

Website here…

Torecale Play

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Torecale Play

Great little website, promoting Japanese cards ‘Torecale’ – cool playing cards that feature great designs. The site is really straight forward and full of great touches – based around 4 card games you play the computer and in tern get to see how cool the cards are. Just really slick and fun.

Created by Makibishi.

Website here…

Dreams Are Electronic

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Dreams Are Electronic

Nice way of showcasing short films and installations. Showing 20 works from the last 20 years of Coventry School of Art and Design’s New Media Arts MA. Using Papervision 3D to allow the use to explore the material in an interesting way. Effective and fun site.

Created by Less Rain.

Website here…

Switch Mediaworks

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Switch Mediaworks

Pretty nice portfolio website of Switch Mediaworks. I’ve included this due to the amount of innovative rollovers and basic interactions that have been re-thought – its refreshing to see conventions of user interactions have been questioned. Nice slick animations and transitions. Particularly like the way rollovers are highlighted and the videos are introduced.

Website here…

U Pleat

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U Pleat

Website of a design & innovation consultancy. Slick 3D navigation interface, and lots of nice touches. In particular the way you navigate images and drill down into the various sections. Text appears in a unique way with lots of movement and nice attention to detail.

Created by Kakarod.

Website here…

Flash On

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Flash On

Site showcasing the new HD capabilities of the Flash Player, each trailer has a HD option, which launches the trailer in HD and full screen. Really great way of presenting the trailers in a nice visual way, nice touches and easy to use navigation. The transition between full screen and windowed is pretty cool. Great progress for the Flash Player.

Made by Big Spaceship.

Website here…

Be Online B

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Be Online B

Really interesting concept – an interactive music video. Arcade Fire’s ‘Neon Bible’ is shown in such a way, you are taken through the song and can interact with elements of the video. I love the idea and i’m quite amazed that there are not more of these around. Its a great way of involving the audience and keep their attention throughout.

Created by Vincent Morisset.

Website here…

Whalefootage

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Whalefootage

Footage of whales to increase awareness of their plight. Really slick site – the best use of video in terms of interacting and navigating I have seen. For each bit of footage small images are placed apparently at each keyframe, these images change as the cursor is moved across the timeline. For each whale a small thumbnail of each video is played, all very minimal and stylish. Its a great site with lots of really good touches and great attention to detail.

By Scholz & Volkmer.

Website here…

Sean Kennedy Santos

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Sean Kennedy Santos

Photographer’s website, using black as the concept – a whole host of transitions and effects are in full effect, revealing the content. There are some really nice touches in here, in particular the way text is revealed and images are transitioned – I really like the simplicity of the site. There is nothing over the top in terms of navigation and it remains easy to use.

Created by Artificial Duck.

Website here…

Nike – Melo M4

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m4

Nice slick website, promoting the Nike Jordan Melo M4 basketball trainer! Really smart art direction and great execution. A quasi 3D environment you can pan around the environment and view videos and see the shoe, download stuff and so on. Its a just a great experiential site, involving you and encouraging you to explore the website, really slick – I really like the simple & effective navigation, rollovers, it just so easy to use.

Created by Blast Radius.

Website here…