March 22, 2009
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Reserved: Adventures of the Stardust Girl

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reserved

Site promoting Polish label Reserved. Resembling an interactive print ad, a sequence of nicely shot video and photos show off the latest clothing line. Laid out much like a magazine, when you click on a photo, it goes fullscreen, on a video it takes you to the next ‘scene’, this all provides a cool montage. There are other options from the menu, to see the collection, which again is laid out in a similar way.  Very simple interface, with nice visuals and a gentle style of animation and quite an intriguing story…

Created by huncwot.

Website here…

March 21, 2009
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K Space – K Swiss

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k swiss k space

Very slick site promoting K Swiss products, asking the questions ‘who wears K Swiss now?’. With 14 celebrities each with short video clips and photos, talking about their lives, similar in format to the recent Nike site featured on this blog. What I like is the production value, nicely shot videos and photos, all in b&w, very slick interaction, and more 3d interfaces! Nice depth perception and depth of field effects on the gallery of the celebrities and their photographs. Nice design and interface, great animation and interactivity which all helps to bring it alive, particularly like the way the camera moves around the scene and the great design.

Created by Perfect Fools.

Website here…

March 20, 2009
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Internavi Realization – Honda

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honda internavi

Site promoting Honda’s Internavi GPS system. One part of the site visualises the ‘neuron road’ concept, whereby the car fitted with the Internavi system constantly communicates GPS coordinates, showing a simple animated map of various Japanese city roads, which you can pan around and zoom in / out of. Another really nice feature is a time lapse drive of a coastal road to illustrate the fact the Internavi system has a ‘scenic route’ mode which searches for the most scenic roads for you. Again I dig the simplicity of the Japanese style, it seems for like an inspired ‘art’ project than a promotional site, but pretty cool visualisations. Lots of nice interactions and attention to detail, you can also download the screensaver for each…

Created by Dentsu, Semitransparent, Metaphor, and Shipoo.

Website here…

March 19, 2009
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Freedom & Partners

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freedom & partners

New portfolio site of agency Freedom & Partners. Going for the 3D interface design, Freedom have created a very minimal, well crafted portfolio site, highlighting their work in an innovative way. With information presented on the various axis, you can view 3d animations and videos of their work, along with the standard text desciptions, whereby you move your view around by clicking and dragging to see all parts of a project. There is also a non-3d version, which ironically I found harder to use, it’s quite a daring approach to take for an agency portfolio, as the interface is a little clunky and fiddly. Aside from that it’s great to see a different approach, with an original approach to interface design, pretty cool…

Website here…

March 18, 2009
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Armani Jeans

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armani jeans

Interesting new site of Armani Jeans. Presented in a very cool way – from a first person perspective, you are given a 360 degree view as you run around with models wearing Armani Jeans clothing, with the action stopping at intervals so you can view the products and view the catalogue and so on. What I like is the way the ‘video’ is presented with you being able to look around as your view and the actors move through the environment. It’s a very simple site with an interesting way to show the product line ‘in situ’, with a very cool interface, very clever.

Created by Saatchi & Saatchi Rome.

Site here…

March 12, 2009
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Nossa

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nossa

Fantastic site of Portugese agency Nossa. The attention to detail and polish in this site has really got to be experienced to be believed, really incredible. For example when you look at their work, each case happens to be part of fully interactive physics engine. Look at their location, Google maps is fully integrated into the interface. All the rollovers / buttons / user actions are thought about, the whole site is well laid out and designed, it really is a shining example of a great portfolio site… very impressive…

Site here…

March 6, 2009
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Beams

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beams clothing

Site promoting Beams, specifically Women’s clothing 25th anniversary. A very simple interface showing thumbs of the items, when you click on an item they have used a really nice way of zooming in/out of the photo. You hold down your mouse button to zoom in / pan around (with the item slightly rotating on left/right movement) and let go to zoom out, complete with nice little sound fx. Again another typically Japanese site design, where the interface and interaction design is top notch, the site is fun and simple  to use.

Website here…

March 5, 2009
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Churaumi Hakken – Okinawa Aquarium

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Okinawa Aquarium

Nice site, promoting the Okinawa Churaumi Aquarium in Japan. Simply using videos from YouTube that feature videos made at the aquarium, made special by forming the shape of a ‘shark’, which swims gracefully through the ocean. Lovely music and sound, the interface is minimal and typically Japanese, all combined it gives a nice feeling! The combination of a fluid moving ocean creature composed of YouTube videos is quite mesmerising, and gives a positive feeling that is amplified when you see the videos of people amazed by the animals they are filming. As it uses tags from YouTube the content of the videos stays fresh. Really pretty damn cool…

Created by Asahi Advertising.

Site here…

March 4, 2009
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Hyundai Genesis Coupe

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hyundai genesis coupe

Really nice site for the new Hyundai Genesis Coupe. Very slick, simple site that features multi angle videos showing the car being driven at high speed around a race track. You can add and remove cameras to the interface to see the action unfold, even with driver’s commentary, you can also enlarge any view. Really nice sound track of the car’s engine, with some subtle hints of music in other sections. Nice twist on the 360 degree video of the car,  with it doing a donut! The main features highlighted whilst tracking the car, pretty cool. There is also a subsection of the site where you can edit your own video using clips from the shoot, all in a mock Premier Pro interface, very full on, can imagine it took a long time to code! Extremely detailed online editing tool! Lots of polish and attention to detail, from the preloader to the rollovers, very very cool…

Created by grupo w, and Goody Silverstein.

Site here…

February 26, 2009
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Nike Air Jordan 2009 – Beyond

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jumpman 23 2009

Damn cool website promoting the Nike Air Jordan 2009 shoe. 3D interface showing videos of Nike athletes and the shoe, you click and drag to pan the camera through the 3d scene, with nice lighting and visuals. I like the way by clicking a video moves the camera to the correct position, also love the camera panning on click and drag. Nicely polished, nice icons, VERY clean and simple, love the progression and lack of patronising the audience. So simple and clean, really appreciate the interface, very cool… 

Website here…

February 23, 2009
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Uniqlo – Parka Style 1000

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uniqlo parkastyle

Very simple microsite promoting Uniqlo’s parka collection. Pretty cutesy and fun, but I really appreciate again Uniqlo’s simplicity – horizontal scrolling navigation highlighting the different styles of parka featuring a mix of Japanese celebrities and models. The whole thing just gives a positive impression of the brand, with clean and crisp interactivity, and a nice layout.  

Website here…

February 20, 2009
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SEED – The Universe in 09

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seed universe 09

Site promoting SEED magazine and it’s articles. Providing an overview of articles on science, design, politics and so on that the world will face in 2009. Nice way of presenting a lot of data in an interesting way, nice colour based navigation system at the top which highlights the articles that address the topic you have selected. Zooming interface also allows you to isolate an article and read all about it. Quite interesting…

Created by Fangohr.

Website here…

February 19, 2009
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Space Is The Limit

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space is the limit

Cool site from Hyper Island with the idea to send messages you submit into space via the Swedish Space Corporation, essentially to promote Hyper Island and it’s Interactive Art Director students. Nice 3D interface with messages floating around from users, you pan around the environment, cool background music, nice layout and design. Like the way the camera moves around with the mouse. Simple, clean, looks cool…

Developed by Kristofer Forsell.

Website here…