Loosely promoting Adidas Skin Protection, the site is essentially a football game utilising Twitter. The more followers you have the more powerful you are – you can play other Twitter users or the computer. Really simple game using the spacebar to build up power. Really mad art direction akin to an arthouse animation film with crazy animation and sinister sound fx. They have made something quite simple into something fascinating simply through the mad execution!
Site promoting the 2011 MUTEK Electronic Music Festival in Montreal. Inviting you to play various sounds and visuals to create an interesting audio concerto. Nicely made and fun to explore and use, I like its simplicity and visual appeal.
Created by Baillat Cardell & fils and Iregular.
Another nice minimal site for Uniqlo to promote their new global flagship store in New York. Featuring NYC residents talking about their city – video, maps, and text. The site nicely scrolls by in typical Japanese fashion, sweet, clean, and smooth. Nice example of displaying a lot of information and making it all entertaining.
Created by Projector.
Simple site explaining what Google’s new Plus functionality does. Replicating the Google maps interface to explain each feature of Google Plus. Looks good and each section has a fun interactive element to it to explain in a really nice way what that feature does. Pretty cool.
Created by Google Creative Lab and B-Reel.
Beautiful site promoting Nissan’s ideas of a zero emissions future. Featuring an interactive 3d world full of cute characters featuring interactive demos of how renewable energy can be used, all through the control of a small plug like character – you explore the world as you wish. Very similar to the stunning ‘Ecodazoo’, it is in fact directed by the same guy ROKIX. I love the way you control the main character and the 3d world is beautifully realised as are the characters. Incredible attention to detail and amazingly crafted and fun to use – all in all amazing.
Another interactive HTML5 music video this time from band Ok Go and their song ‘All is not lost’. The music video plays out as people do a dance routine, the windows start multiplying and moving around the screen – the content is almost like a kaleidoscope. You can enter a message and towards the end of the video your message will be spelt out. Fun little music video – need to use Google Chrome though.
Created by Pilobus and Google Creative Labs.
Music video from Japanese band Androp. Using 250 Canon EOS DSLR cameras to take photos as they band performs their song ‘Bright Siren’. The flash units all fire off synchronised to make swooping patterns and effects – the resulting images stream across the bottom of the screen as the video plays. Love the way the images appear on the bottom – could be more interactive but the result looks great. Another cool music video which works on and off the web.
Website for designer Elie Saab, showcasing his collections. Nicely made site using full screen video to show catwalk shows of the clothes, I like that you can skip to each outfit and see detail shots and sketches – seamlessly swapping between it all. Nicely crafted and good minimal interface.
Created by Uzik.
Site of French interactive studio Werkstatt. Beautiful scrolling system for looking through their portfolio – quite original. Like the way they present the projects through videos and in-situ screenshots. Great design and all crafted to high standards.
Portfolio of Loïc Dupasquier, designer & art director from Switzerland. Simple minimal site, nicely presented and the cool scrolling system works well where the whole screen moves to the next item.
Portfolio of Harry Vorsteher German photographer. Nice minimal interface allow you to explore his photography either by dragging a circular wheel or by clicking, nice full screen images and panning. Like the way each image has a background to fit the image, going back blurs the image making a nice backdrop for the menu – makes it more dynamic. Nice photography portfolio in a well designed site.
Site for new French action show ‘XIII’ made be Canal+. Although it is simply a video introduction to the show, the videos are slightly interactive and it all has a nice 3D parallax effect which is fun to play with. Strong black and white design and a nice little site.
Created by BETC Digital and Circus.
Beautiful screensaver for Japanese interior design firm Wonderwall. This screensaver is to celebrate an exhibition showcasing Wonderwall’s work. Thumbnails from the projects scroll past with the name of the firm, and small lines drawing the word constantly redraw, taking the colour from the pixels in the photograph making a stunning effect. Nice minimal interface and smooth animation where it all scrolls past all combine to make a sublime screensaver.
Crafted by the legend that is Yugo Nakamura, tha ltd.
Groundbreaking site promoting Danger Mouse and Daniele Luppi’s new album ROME, an interactive 3d music video. This is the future of immersive web technologies, lately several sites have used WebGL to power 3d web based experiences – so far this is the best and most creative use I have seen. Directed by the talented Chris Milk, who previously also worked on the ‘The Wilderness Downtown’ project, amongst others. In joint conjunction with Google to also promote the Chrome browser – it works best in Chrome – sadly not at all in some browsers.
Mixing drawn scenes, video, music and 3d elements – it is one of the most immersive cinematic sites I have ever seen. You control your perspective in each scene, viewing through the eyes of the main character. In several scenes such as driving through the crumbling city, where you point your mouse 3d animated objects come flying out of the walls. It is not just the execution but the entire idea and the scenes, music, everything really – it is quite beautifully realised. There is even a section where you can add your own created objects into one of the scenes, so it is constantly evolving – the detail and thought into this all is truly staggering.
It reminds me of the days of the internet when people were making sites for the sheer interactive experience of it all, to push the boundaries and try new things that have yet to be seen. In some ways it reminds me of the also groundbreaking site of the film, ‘Requiem for a Dream’. This is truly inspiring unforgettable experience, coupled with fast, smooth, ground breaking technology this is a landmark website.
Crafted by Google Creative Lab, Chris Milk, North Kingdon, radical.media, and Mirada.
