Yearly Archives: 2011

From The Rough

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Site promoting the film ‘From The Rough’. Looks great and works nicely but I think what is important is that the whole site is non Flash – which is quite interesting – as it has non of the clunkiness and has all the nice smooth animations and transitions you might expect. It is quite impressive to see. The whole section containing the information about the site is quite a marvel allowing you to move around and explore – all in all a great showcase for what you can do right now with non Flash technology.

Created by Dilshan Arukatti & Sylvain Tran.

Site here…

 

Choose Up2U

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Fun site for Up2U chewing gum from the makers of Mentos. Giving you the choice to view a scene between various scenarios such as an astronaut or a hip hop artist, zombies and a game show, where your actions are the same in each – all based around the concept of the gum – 2 flavours – 1 pack. I like the way you swap between the scenes using your mouse to drag between them, with your hands and so on perfectly matched between the scenes. It looks great too, and nicely crafted.

Site here…

Uniqlo – Super Cool Biz

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Yet again another fun and fresh site for Uniqlo. The site encourages people to dress ‘cool’ in Japan’s hot summer and to save on electricity by using air con. Featuring office workers switching their suits to cooler lightweight Uniqlo products – all featured with price – smart and relevant to the current power crisis in Japan. Again, I love the scrolling slideshow effect of the people, when you interact with the thumbnails the people even rotate with the position of your mouse. Set in time to the music and really fun to interact with, I love the way the thumbnail moves around with your mouse, the music, the animation and transitions, another great site for Uniqlo.

Created by Dentsu, & spfdesign Inc.

Site here…

 

 

Sharp Expo

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Website to celebrate Sharp’s centennial anniversary in 2012. Featuring their innovations since their inception in 1912, through a cute animated scrolling scene of their products. Click on an item and a nice slideshow of similar products and a bit of history. Set to a catchy tune and smooth animation, wrapped up in a minimal look and feel it gives the brand quite a bit of character. Simple, fun and looks good – very nice.

Site here…

Made by Grave

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Stylish portfolio of Keith Driesson. Very nice HTML & jQuery site with incredibly slick transitions and full screen images, very minimal but the animation brings it all to life. It works nicely and he knows how to present his work well, a clean and stylish modern portfolio.

Site here…

Uniqlo – Innovation

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Yet another cool Uniqlo site promoting their new range of technical outerwear. Featuring videos of people walking and wearing the items demonstrating their key features through animated rain for example, all done in a fun and stylish way.  Love the scrolling gallery of features for the particular item – very well thought out. As usual high quality Flash production with a touch of fun and style.

Site here… 

We Are The Men – Rexona

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Mexican site promoting Rexona and it’s range of deoderants for men. With each product featuring a 3d scene personifying that product – really cool 3d parallax – with an option to see it with 3d glasses too. Not much more than that – but the effect is really great and the rest of the animation, transitions and so on are spot on very nicely made.

Site here…

Domino’s – Moon Project

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Strange project for Domino’s Japan – to place a Domino’s branch on the moon. Very tongue in cheek – nicely made site complete with look and feel & ambience as if from a space station. Not sure what it is all about but the site is fun and promises more content soon.

Site here…

Martha Marcy May Marlene

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The official site for Fox Searchlight’s new film Martha Marcy May Marlene. Finally a recent film release that has an experiential site – sounds, 3d planes, strange video – all nicely put together to create a fun to explore site. A portrait of the main character is exploded into 3d images which merge together to create words and video clips from the film. Well made and imagined, I really like the way videos are presented and the way the 3d images move around to create words – really nice.

Site here…

We Love Wool

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Site promoting Australian merino wool. Nicely made with a fun 3d interface with a large woolen globe with knitting sticks representing the sent in photographs featuring people wearing wool from all over the world. Nice look and feel with a minimal design – fun to play around with.

Created by Circul8.

Site here…

 

Being Henry

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Great interactive short film promoting the new Range Rover Evoque. You control ‘Henry’ with basic choices – i.e. choosing a cafe for breakfast, picking a girl’s nail polish, deciding to help a girl to her apartment with bags. These decisions mount up and create humourous outcomes, getting kidnapped, dodging grandma’s bullets. Love the simplicity, but instead of simply clicking in a direction you drag Henry to the direction you want – simple but it really works nicely. Each scenario is unexpected and funny – and very engaging – you want to play again and again. The choices you make create a customised version of the Range Rover Evoque, even the way this is presented is funny – taking hints from the path you took – really simple and effective. Really nicely made and realised example of car customiser – using humour, high quality video and interactivity to create an engaging experience.

Created by the Brooklyn Brothersless rain.

Site here…

Levi’s Roadwear

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Really interesting concept for Levi’s using the Google Maps interface to explore a journey made by 3 band members wearing Levi’s. Featuring YouTube videos, photos, and commentary from their trip across the items they are wearing – a nicely abstract idea – with each little stain or nick attributed to a story from the trip. Nice photography and a quite absorbing site, with great illustrations – great fun to explore and use.

Created by BBH Asia Pacific, Avantworks, Kristal Melson, and Ben Sullivan.

Site here…

Arte Insitu

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An interactive film about art in the cities throughout Europe. You can explore a map of locations, watch individual chapters and add your own chapters. The interface is simple and looks great not getting in the way of the content – I really like the subtle scrolling and the look and feel established on the homepage. Nice project wrapped up in a cool interface.

Site here…