Interesting concept for a new coffee bean brand ‘Black Sunshine’. Based from a FPS perspective you go underground the meet a ‘drug’ dealer, look at the product, and order online your favourite morning ‘drug’. All shot from your perspective looking around the shady underground dealings of ‘the dealer’. Love the perspective panning with the video, they make it a little bigger than the screen so you can slightly pan around to see the scene – brings a really in depth feeling. Love the art direction and the how the buttons float around following your view. They have made these coffee beans very desirable by just making it very cool and very funny…
Created by Extreme Group and Lollipop.