Part of the Uniqlo Parka Style 1000 series, another cool site promoting Uniqlo’s parkas. Similar to the ‘Pass the ball’ concept by Nike, in this case ‘pass the parka’, a series of videos & photos of real people from the streets of Tokyo all setup the same way, passing the parka to their left – this all makes a nice sequence of visuals which is interesting to watch it all passing by on screen. Nice addition of a map of Tokyo showing you where the person was ‘steet snapped’. Nicely executed as usual, with slick animations and cool transitions. Nice vibe from this project…
Created by Dentsu and Bascule inc.