New portfolio site of British digital agency magneticNorth. Nice approach, using gesture recognition i.e. draw a line and you see news, draw a circle and we see a project. We’ve seen gesture recognition before but what I like about this one is the slickness & simplicity of it all – it just works. When drawing a circle to get a project the shape you draw becomes the mask for the content, where the video / screen grabs then appear in that area.
Created by themselves, Brendan Dawes is the creative director – that kinda helps getting visual concepts like this working!