Site of Diesel’s new fragrance, ‘Only The Brave’. Based around a series of 3d cubes featuring ‘performances’ when opened show 3d rooms with video and designs featuring work by the likes of Mr Doob, Nico Stumpo, Eboy, and Hellohikimori, and many more to come over the next few months. You can also see the print ads and see the bottle the fragrance comes in. Yes another 3d site, this is quite nice though, it’s a cool idea to use modern digital artists to create the 3d rooms, the rooms themselves are pretty interesting, although unfortunately it just reminds me of the Absolut ‘In an Absolut World’, but essentially they have put their own spin on it. Also they have used a physics engine on the 3d blocks, so when each section loads the boxes interact with each other, overall a nice site!
Created by Hellohikimori.