Site promoting Japanese online clothing store Hoop. What I like is the user interaction and unique way of browsing products, using a nice drag and drop metaphor for shopping in the real world, you can flow through the available products and pick and drag any item into your own shopping rack – for purchase later. But it’s the polish and interactivity that really makes it, feels very tactile and becomes quite fun to pick up items, which react to your mouse movement in a ‘realistic’ way.