Daily Archives: December 5, 2008

Diesel V

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Latest site feature for Diesel – V. A bizarre, surreal suite of videos that show a woman bathing in other people’s hair (you can send some to her also), a puppet made of meat, and strange dance contests, amongst others. No slick designs or interactions, just these videos. Lots more background info from Creativity Online:

“The video content effort is the first from Swedish shop Farfar as Diesel’s AOR, after the much-awarded Heidies “15 MB of Fame” and a nine-shop pitch to win the business earlier this year, and consists of several shows. “Dance Party,” the aforementioned twisted reality show, brought a group of dancers into a basement studio and then forced them to dance, hooded, with a soulless voice directing them. “Corner Time” sees a series of various hucksters dispatch self-improvement methods, “Pete the Meat Puppet” chronicles one carne character’s rise, fall and rise again and “Hair Bath” sees a heavy-lidded hostess implore viewers to send their hair to a P.O. box in Hillsdale, New Jersey so she can lounge in the tub with it.

A team from Farfar joined Legs at Milk HQ as they shot elements of the campaign inside the gallery/fashion/casting/production hub, going for a black and white, vintage feel for the strange tales, which have a feel to them not unlike John Waters meeting Tay Zonday in a Toys-R-Us unisex bathroom. The brief, the collective writes, was “a black and white 30-page PDF with super ambitious ideas for content of all shapes and sizes from short films to propaganda pieces to live interactive shows, all making up this surreal and mysterious internet TV station.”

Nice to see Diesel continuing the trend to push the boundaries of interactive work, and work by FarFar is always good to see.

Created by FarFar.

Website here…