Interesting concept for Nokia – Somebody Else’s Phone. The idea is that 3 people’s phones are on display on the site, you can go through their messages, videos, pictures, contacts, calendar and so on. Each character has a storyline that you can follow in real time across the span of the campaign, even with ‘real’ phonecalls that you can listen to online. They each have a facebook page, some characters have flickr pages and some are interlinked. In typical advertising fashion they are aspirational, i.e. models, good looking, etc etc, their stories are relatively compelling – for example Anna the swedish student moving to London to get money for her studies, she has to model, so we see her going to castings and making friends, sending videos to her boyfriend back home and so on. Of course all at the same time as showing the features of the phone and being the primary tool to view the content.
There is a lot of detail and a lot of content, it’s quite incredible, all well produced and thought out. Not sure how effective it will be as a campaign, with some of the comments shown on this page, it will remain to be seen – but I quite like the concept. Its a good example of using online media to provide storytelling in a digital age, through the use of the very tools we use to communicate. The site looks cool and I like the attention to detail in the execution, interesting…
Made by W+K London and B-Reel.